Marc Stickdorn Books
Marc Stickdorn, a service-design consultant, is the cofounder of Destinable, a consultancy firm that specializes in designing tourism services. He is also a professor and lecturer at MCI Management Center Innsbruck, in Austria.
Jakob Schneider is a German visual designer and the creative head of the design agency KD1. Together with Marc Stickdorn, Schneider has cofounded two start-ups, ExperienceFellow and Smaply. He also works as a consultant for brands such as Volkswagen, Deutsche Telekom and Siemens.
This is Service Design Thinking
What's This is Service Design Thinking about?
This is Service Design Thinking (2011) presents the core principles of service design. By providing tools and real-life examples, it’s a great introduction to this evolving and interdisciplinary approach to designing services. These blinks present the most salient information on the subject.
Who should read This is Service Design Thinking?
- Entrepreneurs and innovators
- Students and professionals of design
- Marketers and consultants
What's This Is Service Design Doing about?
This Is Service Design Doing by Adam Lawrence and Marc Stickdorn is a practical guide that offers a hands-on approach to service design. It provides tools, methods, and case studies to help you understand and implement service design in your organization. Whether you're new to the field or an experienced practitioner, this book will help you create and improve services that truly meet the needs of your customers.
Who should read This Is Service Design Doing?
- Business professionals seeking to improve their customer experiences
- Entrepreneurs looking to design and innovate new services
- Managers and team leaders aiming to foster a service-oriented culture within their organizations
This Is Service Design Doing
What's This Is Service Design Doing about?
This Is Service Design Doing by Marc Stickdorn is a practical guide that demonstrates how to apply service design principles in real-life scenarios. Filled with case studies, tools, and methods, the book provides a comprehensive framework for creating and improving services. It is a valuable resource for anyone looking to enhance customer experiences and drive innovation in their organization.
Who should read This Is Service Design Doing?
Professionals in the service industry looking to improve customer experience
Entrepreneurs and business owners seeking innovative ways to differentiate their offerings
Managers and team leaders aiming to foster a culture of service design within their organizations