The Creative Curve Book Summary - The Creative Curve Book explained in key points
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The Creative Curve summary

Allen Gannett

How to Develop the Right Idea at the Right Time

4.6 (70 ratings)
18 mins

Brief summary

The Creative Curve by Allen Gannett debunks the myth that creativity is a talent only for a select few. It explores the science of creativity and provides practical tips for anyone to harness it.

Table of Contents

    The Creative Curve
    Summary of 6 key ideas

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    Key idea 1 of 6

    Creativity is fueled by purposeful practice, not intelligence.

    How creative would you say you are? If you want to find out, start by trying to think of as many uncommon ways you could use a hairdryer as possible. One idea might be to use it as a leaf blower. This exercise is a test of your ability for divergent thinking – the ability to find multiple solutions to a problem. Divergent thinking is strongly associated with creativity. In other words, the more ways you thought of using that hairdryer, the more creative potential you probably have.

    Looking at people’s divergent thinking abilities has helped scientists understand the relationship between creativity and intelligence.  

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    Key ideas in The Creative Curve

    • Introduction

    • 1

      Creativity is fueled by purposeful practice, not intelligence.

    • 2

      Becoming a genius requires impeccable timing and the right historical context.

    • 3

      The creative curve describes our paradoxical desire for both familiarity and novelty.

    • 4

      Maximising your cultural consumption is key to understanding the creative curve.

    • 5

      Authors that fall into the sweet spot on the creative curve have become publishing phenomena.

    • 6

      Massive success requires the right sort of social network to help you on your way.

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    What is The Creative Curve about?

    The Creative Curve (2018) provides valuable insights into the true nature of talent. Using examples from scientific research, as well as anecdotal evidence from the careers of certified geniuses, these blinks explore whether creative success is the result of unique inspiration or something far more predictable.

    The Creative Curve Review

    The Creative Curve (2018) explores the elusive concept of creativity and reveals how anyone can tap into their creative potential. Here's what makes this book worth reading:

    • Packed with fascinating case studies and scientific research, it uncovers the patterns and strategies behind creative success, allowing readers to unlock their own creative potential.
    • By challenging the notion that creativity is innate, the book empowers readers to develop and enhance their creative abilities through deliberate practice and immersion in their chosen field.
    • With its engaging storytelling and practical insights, the book manages to demystify creativity and present it as a learnable skill, making it an inspirational and informative read.

    Who should read The Creative Curve?

    • People looking to up their creativity
    • Psychology enthusiasts looking for new insights
    • Marketers seeking a fresh perspective on what consumers want

    About the Author

    Allen Gannett is the CEO and founder of TrackMaven, a marketing analytics service that has worked with companies such as Home Depot, Microsoft and Honda. Garnett has been featured on Forbes magazine’s “30 Under 30” list of top young entrepreneurs and leaders, and has also contributed to

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    The Creative Curve FAQs 

    What is the main message of The Creative Curve?

    The main message of The Creative Curve is that anyone can learn to be creative and achieve success by understanding the principles of creativity and harnessing them effectively.

    How long does it take to read The Creative Curve?

    The reading time for The Creative Curve varies depending on the reader's speed. However, the Blinkist summary can be read in just 15 minutes.

    Is The Creative Curve a good book? Is it worth reading?

    The Creative Curve is a must-read for anyone interested in creativity and unlocking their full potential. It provides valuable insights and actionable strategies to enhance creativity and achieve success.

    Who is the author of The Creative Curve?

    The author of The Creative Curve is Allen Gannett.

    What to read after The Creative Curve?

    If you're wondering what to read next after The Creative Curve, here are some recommendations we suggest:
    • Creative Acts for Curious People by Sarah Stein Greenberg
    • The Accidental Creative by Todd Henry
    • The Creative Act by Rick Rubin
    • The Power of Habit by Charles Duhigg
    • Seek by Scott Shigeoka
    • Creative Superpowers by Laura Jordan Bambach
    • 7 Strategies for Wealth & Happiness by Jim Rohn
    • Creativity by Mihaly Csikszentmihalyi
    • Man and His Symbols by Carl Jung
    • Show Your Work! by Austin Kleon