Martin Lindstrom Books
Martin Lindstrom is a Danish author and a successful marketing expert for some of the world’s largest companies. He’s currently a consumer advocate and has written six books about brand marketing and buying behavior. Lindstrom also writes columns for several journals such as the Harvard Business Review and was voted one of the World’s 100 Most Influential People by Time magazine in 2009. His previous book, Buyology, was a New York Times bestseller.
What's Buyology about?
Day in and day out we’re bombarded by thousands of brand images, logos and commercials enticing us to buy their products. However, only some ads actually motivate us to whip out our wallets. Why? Using cutting-edge neuromarketing methods, Buyology answers that question and explores the hidden motivations behind our purchasing decisions.
Who should read Buyology?
- Anyone exposed to advertising
- Anyone who wants to learn more about the brain
- Marketing strategists and consumer advocates
What's Small Data about?
Small Data (2016) is a guide to utilizing minor details about people’s lives to connect with them and sell them on your brand image. These blinks incorporate observations of cultures all over the world to point to the emotions and desires that help brands become household names.
Who should read Small Data?
- Marketing professionals and students of human behavior.
- Anyone working to establish a brand.