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You May Also Like

Taste in An Age of Endless Choice

By Tom Vanderbilt
13-minute read
Audio available
You May Also Like: Taste in An Age of Endless Choice by Tom Vanderbilt

You May Also Like (2016) dives into the ever-changing world of taste, or what you like and why you like it. Trying to guess whether a consumer will enjoy a movie or buy a product is both tricky science and big business, as a myriad of different factors influences the decisions you make daily.

  • Pop culture enthusiasts
  • Social psychologists
  • Marketers or consumers curious about what influences taste

Tom Vanderbilt is a writer whose work on culture, technology and design has been published in The New York Times Magazine, Rolling Stone and The Wall Street Journal, among others. He’s also a contributing editor for Wired and Artforum, and the author of the bestselling book Traffic: Why We Drive the Way We Do (and What it Says About Us).

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