Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trial
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Double Double summary
Cameron Herold
How to Double Your Revenue and Profit in 3 Years or Less
15 mins
Table of Contents
Double Double
Summary of 8 key ideas
Audio & text in the Blinkist app
Key idea 1 of 8
In order to set your company goals, you’ve got to visualize them first.
Could you run 5,280 feet? No? But can you see yourself running four times around a quarter-mile track? If you haven’t done the math, that’d be the exact same distance. So why does the latter sound so much easier? Because it’s easier to achieve visualized goals than those expressed in numbers.
Just like running track, running a business is easier when you swap abstract goals for concrete, exciting visions. “Conceive, believe, and achieve” is a mantra that guided the author as he turned his $2 million annual revenue into $106 million over the course of a mere six years.
This technique of first conceiving or visualizing can apply to any kind of goal. Say you’re a basketball player: instead of telling yourself to score 20 baskets, visualize the act of shooting and scoring instead.
Creating visualizable goals makes us more likely to set realistic expectations for ourselves or for our company. This is vital, because setting abstract goals for our company’s future can do more harm than good.
Let’s return to our runner example to see why.
Imagine setting yourself the goal of running 10km in 30 minutes, even though, normally, you’d need an hour. By aiming straight for that high goal, you’d increase the risk of injury. The same goes for businesses that set very high goals at the outset. After achieving it, they often realize they’ve harmed the business in the process. Companies that expand too quickly often end up making an inferior product.
But let’s say you considered your running goal by first visualizing how you’d work up to 10km in 30 minutes. You’d realize that you have to gradually build your speed from 4.5 minutes/km to 3 minutes/km. That’s a reasonable and achievable goal!
So before setting growth goals for your company, ask yourself first: Can I visualize these goals? If you can, then it’s time to figure out how you’ll achieve them.
Want to see all full key ideas from Double Double?
Key ideas in Double Double
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts New
We’ve teamed up with podcast creators to bring you key insights from podcasts.
What is Double Double about?
Double Double (2011) gives you the keys to unlock powerful growth in your business. These blinks will coach you, from effectively defining your company’s vision to boosting employee performance to ensuring your resilience as a leader.
Best quote from Double Double
God gave you two ears and one mouth; use them in that ratio.
—Cameron Herold
Who should read Double Double?
- Leaders struggling to grow their companies
- Entrepreneurs interested in making their endeavors more effective
Categories with Double Double
Books like Double Double
People ❤️ Blinkist
Sven O.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Thi Viet Quynh N.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Jonathan A.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Renee D.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
People also liked
Start growing with Blinkist now
28 Million
Downloads on all platforms
4.7 Stars
Average ratings on iOS and Google Play
91%
Of Blinkist members create a better reading habit*
*Based on survey data from Blinkist customers