Things a Little Bird Told Me Buchzusammenfassung - das Wichtigste aus Things a Little Bird Told Me

Zusammenfassung von Things a Little Bird Told Me

Name: Things a Little Bird Told Me
Rating: 4.1 (20 reviews)
Author: Biz Stone

Biz Stone

Confessions of a Creative Mind

4.1 (20 Bewertungen)

15 Min.

Kurz zusammengefasst

Things a Little Bird Told Me by Biz Stone is an autobiographical account of his journey founding Twitter. He shares important lessons learned from the growth and success of the social media platform, emphasizing the power of innovation, creativity, and fearlessness in achieving goals.

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Unternehmertum Autobiografien

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Things a Little Bird Told Me
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What’s in it for me? Lessons on creativity, success and failure from the founder of Twitter.

When Biz Stone and Evan Williams conceived the idea that would ultimately become Twitter, no one imagined it would become the success it is today – not even them.

Who could’ve imagined that one day all members of Congress – not to mention the President of the United States – would have their own Twitter account?

And who could’ve envisioned that Twitter would be the central tool in accelerating the revolution in Egypt?

In Things a Little Bird Told Me, Twitter co-founder Biz Stone addresses the question: Just how did Twitter become the phenomenon it is today?

Stone recounts many entertaining stories from his career, sharing lots of key insights and lessons he learned during Twitter’s inception and development.

In these blinks, you’ll find out

how to unlock your creativity – by limiting yourself,
how imagining the absolute worst-case scenario will increase your chances of success,
that “hashtags,” “retweets,” and even the word “tweet” itself actually came from Twitter users,
how Twitter helped a college dean to rescue one of his students from an Egyptian jail and
how Twitter’s founders got Mark Zuckerberg to offer to buy the company for $500 million – and why they turned him down.

Limitations inspire creativity by forcing you to look for innovative solutions.

Think back to your school years when being faced with a blank sheet of paper and a pencil presented so many possibilities that you simply had no idea where to begin.

It’s only when the teacher would offer a direction, like “draw a rainbow” or “write a short story,” that the ideas would start to flow. Though it may seem counterintuitive, such limitations can often be a springboard for creativity.

Why?

Because whenever there are limitations on a task we try to perform, we have to abandon our usual approach. To come up with a solution to a problem, we are forced to get creative.

Everyone has to deal with such constraints – even people who are the most accomplished in their field. Take filmmaker Steven Spielberg, for example, who’d originally envisioned using an animatronic shark for the hit movie Jaws. The constraint was a financial one: the shark was too expensive: a limitation that forced him to be creative.

His solution? To avoid directly showing the shark by shooting from the shark’s point of view.

The result? Jaws ended up being far scarier than it would’ve been had Spielberg been able to use an animatronic shark, and the film became a megahit. Furthermore, the effect was so terrifying that Spielberg’s POV technique subsequently became very popular in horror films.

This principle – that constraints inspire creativity – can also be applied to products, like Twitter, and their users.

Twitter’s users are limited to 140 characters per tweet, which encourages them to find ways to express their ideas concisely.

It’s even considered a valuable skill to be able to craft a Tweet that’s exactly 140 characters long – known in the Twitter community as a “twoosh” – a challenge that sparks users’ creativity.

Even before you have an idea, believe in yourself and make your own opportunities.

In 2008, when Facebook’s founder Mark Zuckerberg offered to buy Twitter, its founders, Evan Williams and Biz Stone, jokingly told him that they would sell – for a ludicrous $500 million. Although this price was obviously much higher than Twitter’s actual valuation at the time, Zuckerberg agreed.

Williams and Stone weren’t serious about selling their company, but surely Zuckerberg’s incredible offer was tempting?

Don’t be afraid to come up with new ideas and take risks in order to succeed.

At some point, many of us find ourselves bored with our jobs and feeling that our well of creativity is drying up. We become desperate to try something new, but at the same time are terrified of the risks involved.

“What if I’m simply no good at it?,” we wonder. “What if it fails?”

Failure is inevitable, so you should learn how to deal with it.

We all have to deal with failure at some point in our lives, and being aware of this can keep many of us from trying something new.

But it doesn’t need to be the case: there are lots of productive ways to deal with failure.

Listen to the masses because the ideas of many individuals will always beat your own.

If a great idea springs to your mind, is your first instinct to keep it to yourself? If so, you’re probably making a mistake.

Why?

If you aren’t a passionate user of your own product, you can’t expect others to be.

Do you remember how torturous even the easiest classes in school were if you didn’t care about the subject matter? Or perhaps you recall getting an “easy A” in a difficult class because it was a subject you loved?

In that vein, you have to be a passionate, avid user of your product for it to become a success.

Instead of just avoiding being evil, you should actively do good by giving others a win-win deal.

Most of us are aware of Google’s motto “Don't be evil.”

However, in striving to succeed with your company, it’s not enough to merely refrain from doing evil. Rather, if you want your company to succeed, you must actively do good – which, in business, means offering your partners, employees and users a good deal.

Technology connects people across the globe, generating empathy among people who’ve never even met.

Imagine you were alive fifty years ago and an earthquake hit a nearby town where your friends lived. Would there have been anything you could’ve done to help them? Probably not, as you wouldn’t have even been aware that the earthquake happened until you saw the paper the next morning.

Today, however, technology has made the world a much smaller place, as information travels faster than ever before. Services, like Twitter, connect people across the globe, enabling them to speak their minds freely, understand each other and even help each other out.

Final Summary

The key message in this book:

When you’re developing an idea, it’s important to set yourself limitations, as these are often a springboard for creativity. At the same time, you should be prepared to take big risks, and learn how to handle inevitable failures. Once you’ve realized your idea and created your product, continue perfecting it by being open to other people’s criticism and establishing win-win deals with partners, employees and users.

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Worum geht es in Things a Little Bird Told Me?

Things a Little Bird Told Me is the story of how Biz Stone came to co-found Twitter, and explores the invaluable insights that led him there. Encouraging others to be daringly self-confident and focused, and simultaneously aware of how they can help others, Stone proposes a new capitalism for the web age.

Bestes Zitat aus Things a Little Bird Told Me

When you let people understand that you are people like they are, passionate but imperfect, what you get in return is goodwill.

—Biz Stone

Wer Things a Little Bird Told Me lesen sollte

Anyone interested in peeking behind the scenes of a major tech company
Anyone looking for ways to maximize their creativity
Anyone interested in starting their own company and making it a success

Über den Autor

Biz Stone helped create Xanga, Blogger and Odeo before co-founding Twitter. After leaving Twitter, Stone founded Jelly, a picture-based question and answer app, and became an angel investor for a number of companies, including Square and Beyond Meat. His previous books are Who Let the Blogs Out? and Blogging: Genius Strategies for Instant Web Content.

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