The Filter Bubble Book Summary - The Filter Bubble Book explained in key points
Listen to the Intro
00:00

The Filter Bubble summary

Eli Pariser

What the Internet is Hiding from You

4 (20 ratings)
14 mins

Brief summary

In "The Filter Bubble," Eli Pariser explores the dangers of personalized internet content and the impact it has on politics, society, and individual perspectives. He proposes solutions for a more diverse and informed online experience.

Topics
Table of Contents

    The Filter Bubble
    Summary of 6 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 6

    Due to the overwhelming vastness of the internet, many people have embraced personalization.

    It’s not unusual to feel overwhelmed by the seeming infiniteness of the internet.

    After all, there is a mind-boggling amount of data out there.

    Here are some numbers that’ll give you a sense of what’s going on: Over the course of a typical day, 900,000 blog posts are created, 50 million tweets are sent, 60 million updates are logged on Facebook and 210 billion (that’s right, billion!) emails are sent. And this is just the tip of the internet iceberg.

    If that’s still difficult to comprehend, here’s another way of looking at it. As the former CEO of Google, Eric Schmidt, puts it: To record and store the two thousand years of human communication prior to 2003, one would need five billion gigabytes of space. Yet this amount of storage would only hold two days of communication in 2011.

    This overwhelming amount of data is the main reason people have embraced the personalization of the internet. Filters such as the recommendation features that many sites offer simply make the internet a more navigable place.

    Media analyst Steve Rubel even has a term for what people experience when faced with the unfiltered vastness of the internet: the attention crash.

    Today, it’s so easy and cheap for people all around the world to communicate and create content that there’s no way to catch it all. People jump from an email to a YouTube clip to a news site and so on without any focus or capacity to identify what’s relevant.

    This is why the giants of the internet – companies such as Google, Facebook, Yahoo and Amazon – started offering personalized filters that uniquely match results with a person’s individual tastes and preferences. With these filters in place, scrolling through the data becomes less overwhelming and finding and identifying relevant information is a whole lot simpler and faster.

    Imagine if Netflix, Amazon or iTunes offered no personalization features. You’d have to scroll through hundreds of thousands of titles, categorized alphabetically or by genre alone, making it the type of daunting task that you’d be loath to undertake at all.

    Want to see all full key ideas from The Filter Bubble?

    Key ideas in The Filter Bubble

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is The Filter Bubble about?

    The Filter Bubble (2011) offers an insightful and critical look at the internet. Specifically, it puts under the microscope the dangerous consequences of data collection and the way it is used to personalize the internet. Discover just how many things are being hidden from you every time you click the search button, and why you shouldn’t always take internet search results at face value.

    The Filter Bubble Review

    The Filter Bubble (2011) explores the hidden algorithms that shape our online experiences and how they limit our exposure to diverse perspectives. Here's why this book is worth reading:

    • Packed with eye-opening revelations, it reveals how personalized content algorithms can reinforce our existing beliefs and create echo chambers.
    • Eli Pariser combines in-depth research, compelling case studies, and personal experiences, making the book a thought-provoking and informative read.
    • By highlighting the importance of diverse viewpoints and the potential danger of filter bubbles, this book stimulates critical thinking and encourages readers to take control of their online experience.

    Best quote from The Filter Bubble

    …personalized filters limit what we are exposed to and therefore affect the way we think and learn.

    —Eli Pariser
    example alt text

    Who should read The Filter Bubble?

    • Entrepreneurs in the field of media and communication
    • Tech bloggers and analysts
    • Readers interested in the psychology of the internet

    About the Author

    Eli Pariser is a political activist and board president of the advocacy group MoveOn.org. He is also the cofounder and chief executive of Upworthy, a viral content website. Pariser’s writing has appeared in many respected publications, including the Washington Post and the Wall Street Journal.

    Categories with The Filter Bubble

    Book summaries like The Filter Bubble

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    The Filter Bubble FAQs 

    What is the main message of The Filter Bubble?

    The main message of The Filter Bubble is how personalization algorithms shape our online experience and limit our access to diverse information.

    How long does it take to read The Filter Bubble?

    The reading time for The Filter Bubble varies, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.

    Is The Filter Bubble a good book? Is it worth reading?

    The Filter Bubble is a thought-provoking book worth reading. It sheds light on the importance of being aware of the online information bubble we create around ourselves.

    Who is the author of The Filter Bubble?

    The author of The Filter Bubble is Eli Pariser.

    What to read after The Filter Bubble?

    If you're wondering what to read next after The Filter Bubble, here are some recommendations we suggest:
    • Digital Minimalism by Cal Newport
    • Slow Productivity by Cal Newport
    • Your Brain on Porn by Gary Wilson
    • The Hidden Habits of Genius by Craig Wright
    • Man’s Search for Meaning by Viktor Frankl
    • Rich Dad, Poor Dad by Robert T. Kiyosaki
    • Effective Decision-Making by Edoardo Binda Zane
    • Going on Offense by Behnam Tabrizi
    • The Conscious Mind by David J. Chalmers
    • The First Rule of Mastery by Michael Gervais