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Effective HR Communication
A Framework for Communicating HR Programmes with Impact
In today’s competitive environment for talent, effective communication is crucial for showcasing human resource programs in a way that will help attract, retain and engage key talent. Whether introducing new HR programs or re-launching existing ones, the IMPACT communication model presented in these blinks will help deliver your messages so that employees understand, appreciate and take action on them.
- HR professionals who want to improve their communication toolbox
- Communication specialists who want to learn a new model for communicating effectively
Debra Corey is an award-winning global HR director and communication specialist with 30 years of experience. She has launched outstanding communications for companies such as Gap, Honeywell, Merlin Entertainments and Reward Gateway, and is also a sought-after instructor and speaker on the topic of communication and human resources.
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Effective HR Communication
A Framework for Communicating HR Programmes with Impact
- Read in 19 minutes
- Audio & text available
- Contains 12 key ideas
Synopsis
In today’s competitive environment for talent, effective communication is crucial for showcasing human resource programs in a way that will help attract, retain and engage key talent. Whether introducing new HR programs or re-launching existing ones, the IMPACT communication model presented in these blinks will help deliver your messages so that employees understand, appreciate and take action on them.
Key idea 1 of 12
HR communication is key to reinforcing company culture and values, building employee trust and improving employee engagement.
We humans are social beings, and communication plays a significant role in our day-to-day lives.
This is precisely why HR communication constitutes such an important part of a business’s success; it is central to how employers interact with their employees.
When communicating with employees, you can think of them as the audience at a play: if they’re going to embrace and engage with the play, you’ll need to grab their attention and hold their interest – otherwise, they’ll just fall asleep in their seats.
So, if one of your company values is “we have fun at work,” you need to back this up with actions that truly communicate your message. Create fun branding, use slogans and get creative with different ways of establishing a fun-loving communications campaign. This will help employees see that your message and company values are more than just words on paper.
Communication is also vital to conveying the serious and complex matters of employment, such as benefit plans, reorganizations, and new HR policies.
Since matters like these are often highly technical and confusing, employees usually do nothing more than glance at the paperwork and file it away.
But it doesn’t have to be this way. Why not present this information in a way that’s both informative and engaging? How about displaying the information in a magazine format that communicates the details in a clear and accessible way?
Effective communication should also engage employees and build trust. After all, when employees trust the people they work for, they’re far more likely to push themselves to get the best possible results.
In a London Business School study from 2014, companies that reported high levels of trust regularly outperformed their competition by two to three percent.
That same year, a study by the Institute of Leadership and Management found that honest and open communication was key to building trust in the workplace.
So, nurture a feeling of trust by providing ways for employees to give feedback and taking their suggestions seriously.
Key ideas in this title
- HR communication is key to reinforcing company culture and values, building employee trust and improving employee engagement.
- The objective of effective communication is to create a shared meaning and a call-to-action for your employees.
- Collect the facts prior to a campaign by asking the right people the right questions.
- Before you start to communicate, ask “why?” to set a clear goal and direction.
- Use a medium that best suits your message and your audience.
- Good project planning will help deliver your communications on time and in the right way.
- Having allies for communication projects is important, but you need to find the right ones.
- For effective content, make it valuable and relevant for your employees, keeping messages simple and sticky.
- Prioritize your messages, making sure the most critical ones come first.
- Test the effectiveness of your communication campaign frequently to ensure you stay on track.
- Use the IMPACT model to create an effective communications campaign.
- Final summary