Boss It Book Summary - Boss It Book explained in key points
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Boss It summary

Carl Reader

Control Your Time, Your Income and Your Life

4.4 (190 ratings)
22 mins
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    Boss It
    summarized in 7 key ideas

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    Key idea 1 of 7

    Get clear on why you’re willing to take on the hard work of running your own business.

    So why do you want to be your own boss? 

    If you think it’ll allow you to escape the rat race – it won’t. Or maybe you think you’ve got a foolproof plan? Well, you don’t. In fact, it’s almost certain that you’ll miss your targeted projections. And while your previous job provided security, running your own business leaves you at the whims of the market. That means there won’t necessarily be a paycheck at the end of the month. 

    But your optimism will help when you’re pushed outside your comfort zone. Because in the beginning, you’ll be doing all the work, not only as manager, but also as everything from secretary to coffee-fetching intern. In fact, you’ll be working longer hours than you ever did for your boss. That’s because when there’s no one else to take care of business, it’s all up to you.

    The key message here is: Get clear on why you’re willing to take on the hard work of running your own business.

    The extra struggle and hardship of striking out on your own is worth it, though. At the end of the day, you can expect to feel happy and fulfilled. At last, you’ll be in total control of your hours, your earnings, and the work you do. 

    But first, are you starting a business or becoming self-employed? The only real difference is that a business can run without your day-to-day involvement — in other words, you have employees. Self-employment is no less legitimate, of course. In fact, 76% of the 5.5 million businesses in the UK have no employees. 

    Next, ask yourself whether you’re motivated by the carrot or the stick. Sure, most people would say they’re motivated by reward, but be honest: Have you ever put off studying and then pulled an all-nighter before a test? Some tasks really are unpleasant. And when you’re running your own business, all those unpleasant tasks are going to be your job. Are you ready to handle them? 

    If your motivation still holds firm, consider the following steps for running a successful business: dream, plan, do, and review

    Do you have a vision for a product or service that can survive in a saturated marketplace? And does this vision have an actionable plan? If so, will you take the next step and actually put it into practice? Once that’s done, are you willing to review what you’ve done and tweak it for better performance? 

    If you answered yes to all these questions, then you have what it takes for long term success. 

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    What is Boss It about?

    Boss It (2020) is every aspiring entrepreneurs’ starter guide. Filled with both practical guidance and inspiring motivation, this book outlines all you need to know to turn your dream into a fully established business. 

    Who should read Boss It?

    • Entrepreneurs looking for pointers
    • Business dreamers looking for motivation
    • Anyone with a business idea they want to make a reality

    About the Author

    Carl Reader is an entrepreneur and motivational speaker who has founded and invested in countless businesses in the course of his career. He is the chairman of d&t, a business advisory firm, and was listed on City AM’s Top 100 Entrepreneurs of 2016.

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