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Accidental Genius

Using Writing to Generate Your Best Ideas, Insight, and Content

By Mark Levy
15-minute read
Audio available
Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy

Accidental Genius (2010) outlines techniques, ideas and exercises that utilize freewriting. It’s a method that many people use to organize their thoughts, solve problems and access the great ideas buried in their minds. The techniques and tips detailed here can be used to achieve better concentration, bring order to disorder and free up creative capacity.

  • People interested in innovative writing techniques
  • Anyone whose work involves complex problem-solving situations
  • Writers or students trying to organize material and ideas for theses or books

Mark Levy is the founder of marketing strategy firm Levy Innovation. He has written for the New York Times, written or co-authored five books, and has taught research writing at Rutgers University. He also has an interest in magic.

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Accidental Genius

Using Writing to Generate Your Best Ideas, Insight, and Content

By Mark Levy
  • Read in 15 minutes
  • Audio & text available
  • Contains 9 key ideas
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Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy
Synopsis

Accidental Genius (2010) outlines techniques, ideas and exercises that utilize freewriting. It’s a method that many people use to organize their thoughts, solve problems and access the great ideas buried in their minds. The techniques and tips detailed here can be used to achieve better concentration, bring order to disorder and free up creative capacity.

Key idea 1 of 9

Freewriting is an excellent method for organizing your mind and capturing your best ideas.

You no doubt have tons of great ideas swirling around your head; you’re not alone if you struggle to articulate them.

The human mind is capable of producing fantastic thoughts and hypotheses, but sometimes directing or clarifying them can be tricky.

We all have eureka moments that come to us like lightning bolts – some are nonsensical, others can change the world. Remember the legend of the apple falling on Isaac Newton’s head? At that moment, he suddenly understood how gravity worked.

There’s no doubt that the human mind can conjure up incredible leaps of imagination.

However, sometimes we struggle to organize and refine our thoughts into understandable forms.

That’s because we're predisposed to laziness or leaving our ruminations indistinct and wooly. We start daydreaming, lose focus, and just like that the best ideas are lost.

There’s a method for combating this: freewriting. Freewriting is a way to arrange our minds, come up with ideas, or make decisions by putting our thoughts down rapidly on paper.

It’s more than just directionless and unfocused scribbling. You have to apply rules and techniques in order to reap huge rewards from your initial thinking.

Freewriting is a method that honors everything within your mind. It keeps track of it and permanently chronicles your opinions as they develop.

It’s especially useful if you have to make difficult business decisions. But it’s also excellent in situations where you have to think about your personal life or get to grips with big challenges like writing a book or a thesis.

But don’t be fooled by the name. Freewriting is relevant not just for authors, business consultants or wordy professionals – it’s for everyone.

Now that we know the theory, how does freewriting actually work? Let’s get started by looking at some basic rules.

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