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Blue Ocean Strategy (2004) is a business classic that revolutionized the way companies think about market competition. It explains why some businesses can grow uncontested, while the rest tear each other to bits in a hypercompetitive environment.

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W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD, an international business school with campuses in France, Abu Dhabi, and the US. Their business classic Blue Ocean Strategy sold over four million copies worldwide. In 2017, its follow-up Blue Ocean Shift became a New York Times best seller. In 2019, Kim and Mauborgne were named the number one management thinkers in the world by Thinkers50.

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Impact Players (2021) uncovers the qualities of the most indispensable players in a team or organization, and breaks down the mindset that sets these influential individuals apart from the rest. Drawing on insights from top industry leaders, it shows how to leverage the approaches used by influential professionals to multiply your own impact in the workplace.

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Liz Wiseman is a researcher, executive advisor and CEO of talent development and research organization the Wiseman Group. She is also the author of New York Times bestseller The Multiplier Effect and Wall Street Journal bestseller Rookie Smarts.

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Unprepared to Entrepreneur (2021) is a frank, lively guide to starting a business for those who fear they don’t have the requisite knowledge, worry they’ll fail, or aren’t sure how to begin. Packed with practical tips and personal anecdotes, it shows you that to be successful in the business world, you don’t need a perfect plan or an expensive degree. You just need a vision, the motivation –⁠ or madness –⁠ to make it happen, and the resilience to always get back up on your feet.

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Sonya Barlow is an entrepreneur, public speaker, and diversity business coach. In 2018, she founded the LMF Network, a nonprofit community-building and mentorship organization for women and minorities, and is the host of the BBC Asian Network’s The Everyday Hustle and Capital One’s Champions of Change podcast. She received the 2017 We Are the City Rising Star award and, in both 2020 and 2021, she was named one of the Most Influential Women in UK Technology by Computer Weekly.

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Mission Economy (2021) explains how we can rethink our approaches toward government and capitalism through the concept of missions – huge, ambitious projects that inspire people across society to think big. These blinks show how we can change the world by taking inspiration from one of the most famous missions of all: the moon landing.

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Mariana Mazzucato is an economics professor at University College London, and founding director of the university’s Institute for Innovation and Public Purpose. She has won awards including the John Von Neumann Award in 2020 and the All European Academies Madame de Staël Prize for Cultural Values in 2019. She also advises policymakers all around the world on innovation and sustainable growth, and wrote the books The Entrepreneurial State and The Value of Everything.

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Rapid Growth, Done Right (2020) sets out a blueprint for leading an organization focused on growth. It explains how a symbiotic relationship among creative, technical, and business minds is a prerequisite for success. To achieve this success as a leader, you’ll need to familiarize yourself with each of these different areas, communicate fluently, and inspire innovation.

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Val Wright is an internationally recognized innovation and leadership expert. She has worked with many Fortune 500 companies as a growth accelerator, including Microsoft, Financial Times, Amazon, and the LA Lakers. She’s also the author of Thoughtfully Ruthless (2016), which was named best business book by the NYC Big Book Awards and Independent Press Awards.

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Bring Your Human to Work (2018) explores how organizations can put human connection at the center of their business. It outlines the benefits, both financial and social, of encouraging better communication and deeper relationships between coworkers.

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Erica Keswin is a workplace strategist who has consulted for some of the world’s most iconic companies. Her insights have been featured in publications such as Harvard Business Review, Forbes, and Fast Company. In 2020, Business Insider named Keswin one of the world’s most innovative coaches.

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The Motivation Myth (2018) debunks the idea that you need motivation for success. Drawing on the author’s own experiences and examples from high achievers across a range of fields, it shows you how to cultivate a process to reach your goals and enjoy fulfillment along the way.

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Jeff Haden is a ghostwriter, speaker, LinkedIn Influencer, and contributing writer to Inc. Magazine. His work has appeared in Time, the Huffington Post, Fast Company, and Business Insider, and on Yahoo! Small Business, and MSNBC.

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The Art of Impossible (2021) is a science-driven guide to reaching your maximum potential. By developing four key skills –⁠ motivation, learning, creativity, and flow –⁠ you’ll gain the power to smash whatever goals you set. With enough time, you may even achieve the impossible.

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Steven Kotler is a journalist, entrepreneur, and author of both fiction and nonfiction books. He’s the cofounder and executive director of the Flow Research Collective, an organization that studies the science behind optimal human performance and trains its members in the techniques it uncovers. Kotler’s work has appeared in over 70 publications, and his book Abundance was a best seller.

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Inclusify (2020) offers some valuable guidance for managers and CEOs who would like to increase the diversity of their workforce. Facts show that diversity is a powerful contributor to success on a variety of levels. Inclusify introduces the proven steps that the biggest and best businesses are taking to be more inclusive and more successful.

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Dr. Stefanie K. Johnson is an associate professor at the Leeds School of Business, University of Colorado Boulder, where she teaches students about leadership and inclusivity. She’s been a frequent contributor to the Harvard Business Review and her work has also been published by the Wall Street Journal, Newsweek, and the Economist.

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The Squiggly Career (2020) covers research and tips on how to best navigate a career full of frequent transitions and modern-day challenges. If we learn to identify our own strengths, values, goals, and motivations, we can apply them more often at work – and notice when they’re being neglected. The authors reveal how to network by helping others, the merits of starting a side project, and how to make the most of the newfound control we have over our careers.

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Helen Tupper is the cofounder and CEO of the award-winning career development company Amazing If. She previously worked at Microsoft, Virgin, and BP. The Squiggly Career is her first book.

Prior to becoming the cofounder and Chief Learning Officer of Amazing If, Sarah Ellis managed marketing and corporate responsibility teams at Barclay’s and Sainsbury’s. The Squiggly Career is also her first book.

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Working in the Gig Economy (2018) is a practical guide to the competitive world of self-employment. How do you learn to enjoy the freedom of self-employment, and how do you make sure you don’t fall into the traps of burnout and disappointed clients? Thomas Oppong lays out the most effective ways to succeed in the gig economy.

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Thomas Oppong is a writer who specializes in entrepreneurship, strategy, business development, and marketing. His work has been published by the likes of CNBC, Inc. Magazine, and The Business Insider, and he curates a weekly newsletter for over 45,000 subscribers. Oppong is also the founder of Allstartups.com, a website that provides resources for start-ups and entrepreneurs.

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Hiring Success (2020) is all about helping you find and retain the best people for your business. This no-nonsense guide explains the techniques necessary to contact, connect with, and onboard the right talent to meet your present and future goals.

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Jerome Ternynck is an entrepreneur, writer, and founder of SmartRecruiters – a leader in the world of global talent acquisition. He has more than 30 years’ experience helping businesses navigate the world’s labor market.

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The Unfair Advantage (2020) demonstrates how we all have something that can catapult us to success. Drawing on their extensive experience in the start-up world, co-authors Ash Ali and Hasan Kubba break down various personal advantages and how they can be leveraged for the benefit of your business. Wherever you are on your start-up journey, The Unfair Advantage will help you identify what gives you the upper hand and how you can immediately start making it work for you.

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Ash Ali is a growth hacker, entrepreneur, and angel investor with over 20 years of experience in the tech industry. Hasan Kubba is an entrepreneur whose specialities are growth, marketing, tech, and fundraising. Both Ali and Kubba have lent their expertise to hundreds of start-ups and founders the world over, and they’ve spoken at events for TEDx, Startup Grind, Salesforce, and Ernst & Young. The Unfair Advantage is their first book.

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Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

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Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

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Elevate (2019) is a manifesto for aspiring high-flyers looking to achieve more. Divided into four core competencies, these blinks provide a wealth of actionable advice on boosting your spiritual, intellectual, physical and emotional performance. Focusing on these areas, Robert Glazer argues, is a guaranteed method for taking your personal and professional life to the next level.

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Robert Glazer is an entrepreneur and best-selling author. He’s the founder and CEO of Acceleration Partners, a global performance marketing agency, and author of the international best seller Performance Partnerships (2017). Glazer is a regular contributor to Forbes, Inc., Thrive Global and Entrepreneur, and the host of the Elevate Podcast.

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Catalyst (2018) is the ultimate A to Z guide to navigating one of life’s trickiest journeys: your career. Jam-packed with actionable insights rooted in author Chandramouli Venkatesan’s years of first-hand experience with today’s most successful corporate go-getters, these blinks shed light on key topics from picking the right boss to the value of taking it slow and becoming an effective leader.

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Nicky Howe is a CEO who specializes in helping individuals, organizations and communities reach their potential. She holds degrees in business administration and management and teaches at the School of Business at the University of Notre Dame Australia.

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The Hero Factor (2018) explains why business leaders need to focus as much on their people as they do on their profits. Using fascinating real-world examples and inspiring true stories of success, the authors examine the true meaning of heroic leadership in the workplace.

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Jeffrey Hayzlett is a prominent television presenter and podcast host. He is also the former Chief Marketing Officer of a Fortune 100 company, and a regular contributor to the business pages of Forbes, Mashable and Marketing Week.

Jim Eber is an experienced marketing author, who specializes in writing about business.

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Primary Greatness (2015) explains that anyone can live a fulfilling life. It’s as simple as prioritizing the things that are truly important. Instead of trying to appear successful by accumulating status, fame and money, you should focus on finding true success by developing your inner character – a task that the 12 levers of success make simple.

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Stephen Covey is the author of the internationally best-selling book The 7 Habits of Highly Effective People, which has sold over 25 million copies. Because of his work toward developing business and education, he was recognized as one of Time magazine’s 25 most influential Americans.

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Blue Ocean Shift (2017) is a step-by-step guide to moving past competition in an overcrowded industry. These blinks, based on decades of the authors’ practical experience, explain why you should endeavor to make competition obsolete and how you can open up whole new worlds of opportunity.

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W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. They co-wrote the 2004 international bestseller Blue Ocean Strategy. In addition to receiving numerous awards, they were also listed by Thinkers50 among the top three management gurus in the world.

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