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by Robin Sharma
A Book for Disruptors
'The Entrepreneur's Weekly Nietzsche' by Dave Jilk and Brad Feld provides insights into Friedrich Nietzsche's philosophy and how entrepreneurs can apply it to their businesses. It explores topics such as creativity, risk-taking, and self-improvement.
Telling entrepreneurs to follow the advice of Friedrich Nietzsche sounds strange. First, the man was a nineteenth-century philosopher: his writings focus on art, ethics, and politics – not on how to manage a successful start-up, or come up with exciting new business ventures.
Second, Nietzsche wasn’t a big fan of businesspeople. He tended to look down on the world of commerce as a whole, viewing merchants and manufacturers as grubby, small-minded, and unambitious people. Could a man like that really have something to say to twenty-first-century entrepreneurs?
Well, yes.
The key message here is: Friedrich Nietzsche was a grade-A disruptor.
You see, like all great entrepreneurs, Nietzsche made disruption his life’s work. But instead of trying to shake up stale and unimaginative industries, Nietzsche set his sights on outdated attitudes, beliefs, and ways of thinking.
Nietzsche’s philosophical mission was nothing less than “the revaluation of all values.” Equipped only with his eloquence and a powerful mind, Nietzsche aimed to unsettle moral judgments that had gone unchallenged for millennia: like any true entrepreneur, then, Nietzsche saw himself as an ally of the future rather than a defender of the past.
One of the things that made Nietzsche’s attacks on traditional beliefs so effective was his keen understanding of human nature. Compared to many of his predecessors, Nietzsche’s claims about morality can seem cynical and harsh – but more often than not, they’re also pretty convincing.
Those sharp psychological insights are another reason every entrepreneur should brush up on Nietzsche. After all, a frank and accurate understanding of human nature is vital for any entrepreneur. You need to know what motivates your customers. You need to know what they want and why they want it. You have to grasp what makes people stay loyal to existing brands, and what makes them likely to budge.
Of course, Nietzsche doesn’t deal with these problems explicitly. He never wrote any books on management styles or business strategies. But he did leave a body of work that’s proved far more disruptive than anyone else’s – making him mandatory reading for all entrepreneurs, from seasoned vets to hesitant first-timers.
The Entrepreneur's Weekly Nietzsche (2021) is a how-to guide for disruptors, examining the surprising ways in which this nineteenth-century philosopher can instruct and inspire twenty-first-century entrepreneurs. From business pitches to pride, and from victory to progress, it offers food for thought from an unfamiliar but stimulating perspective.
The Entrepreneur's Weekly Nietzsche (2021) is a thought-provoking book that combines philosophy with practical advice for entrepreneurs. Here's why you should read it:
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of The Entrepreneur's Weekly Nietzsche?
The main message of The Entrepreneur's Weekly Nietzsche is the intersection of philosophy and entrepreneurship.
How long does it take to read The Entrepreneur's Weekly Nietzsche?
The reading time for The Entrepreneur's Weekly Nietzsche varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is The Entrepreneur's Weekly Nietzsche a good book? Is it worth reading?
The Entrepreneur's Weekly Nietzsche is worth reading for its unique insights on philosophy and entrepreneurship.
Who is the author of The Entrepreneur's Weekly Nietzsche?
The authors of The Entrepreneur's Weekly Nietzsche are Dave Jilk and Brad Feld.