Cradle to Cradle (2009) exposes the fundamental flaws of manufacturing and the damage it inflicts upon our environment, even as we attempt to be eco-friendly. These blinks also introduce you to ways in which you can make a positive impact on the planet, and guide you through the process of rethinking your business in order to become eco-efficient.
Michael Braungart is a German chemist who holds a chair in industrial ecology and Cradle to Cradle management at Erasmus University in Rotterdam. He is a visiting professor at TU Delft, The Netherlands. He was one of the founders of Germany’s Green Party.
William McDonough is an American architect and founding partner of William McDonough + Partners. In 1996, he received the Presidential Award for Sustainable Development. In 1999, Time recognized him as a “Hero for the Planet.”
What is Blinkist?
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.Start free trial
Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.Start free trial