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Cradle to Cradle

Remaking the Way We Make Things

By William McDonough and Michael Braungart
13-minute read
Audio available
Cradle to Cradle: Remaking the Way We Make Things by William McDonough and Michael Braungart

Cradle to Cradle (2009) exposes the fundamental flaws of manufacturing and the damage it inflicts upon our environment, even as we attempt to be eco-friendly. These blinks also introduce you to ways in which you can make a positive impact on the planet, and guide you through the process of rethinking your business in order to become eco-efficient.

  • Businesses looking to become more environmentally friendly
  • People interested in the impact of industry today
  • Anyone curious about alternative approaches to doing business

Michael Braungart is a German chemist who holds a chair in industrial ecology and Cradle to Cradle management at Erasmus University in Rotterdam. He is a visiting professor at TU Delft, The Netherlands. He was one of the founders of Germany’s Green Party.

William McDonough is an American architect and founding partner of William McDonough + Partners. In 1996, he received the Presidential Award for Sustainable Development. In 1999, Time recognized him as a “Hero for the Planet.”

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