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The Upcycle

Beyond Sustainability – Designing for Abundance

By William McDonough and Michael Braungart
9-minute read
Audio available
The Upcycle: Beyond Sustainability – Designing for Abundance by William McDonough and Michael Braungart

The Upcycle (2013) explains that eco-consciousness and economics needn’t be at odds. In fact, ecological sustainability is good economics, and humans can nurture the planet by learning from nature and starting a green revolution.

  • Proponents of the “green movement”
  • Eco-conscious business owners

William McDonough and Michael Braungart entered the international stage with their first book, Cradle to Cradle, which explores how economics can complement a holistic view of nature. They’ve advised multiple powerful corporations, and Bill Clinton was such a fan of The Upcycle that he wrote the foreword.

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