Carlye Adler Books
Jennifer Aaker is a social psychologist and marketer who is currently a marketing professor at Stanford University’s Graduate School of Business. Her work has been featured in several prominent magazines, including The Economist and The New York Times.
Andy Smith is a seasoned technology marketing executive, and Aaker’s husband.
Jennifer Aaker and Andy Smith: The Dragonfly Effect copyright, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.
The Dragonfly Effect
What's The Dragonfly Effect about?
The Dragonfly Effect explains how anyone can harness the power of social media to get people behind meaningful social change.
Who should read The Dragonfly Effect?
- Anyone who works or wants to work with social media
- Anyone who wants to change the world
- Anyone who wants to make their voice heard
Behind the Cloud
What's Behind the Cloud about?
Behind the Cloud (2009) details the rise of Salesforce.com from a one-room apartment start-up to a prosperous global company. Using often unconventional methods, Marc Benioff – the founder and CEO of Salesforce.com – steered his company through financial problems and the dot-com bubble burst, and came out on top.
Who should read Behind the Cloud?
- Business owners
- Salesforce.com users
- Rising entrepreneurs
Meditation for Fidgety Skeptics
What's Meditation for Fidgety Skeptics about?
Meditation for Fidgety Skeptics (2017) is a down-to-earth beginner’s guide to meditation – especially for those skeptics among us who think that meditation is a lot of new age hooey. Dan Harris presents readers with a firsthand account of how even people with restless minds and no time to spare can start experiencing the scientifically proven benefits of meditation.
Who should read Meditation for Fidgety Skeptics?
- Professionals seeking serenity
- Anyone pursuing happiness
- Amateur meditators
Dear Founder
What's Dear Founder about?
Dear Founder (2018) is a comprehensive introduction to the basics of setting yourself up in business and founding a kick-ass startup. Packed full of handy tips and actionable advice from seasoned industry pros, these blinks will prepare you to both preempt and overcome everyday obstacles on your way to the top.
Who should read Dear Founder?
- Entrepreneurs
- Leaders
- Mentors and coaches