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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Using Your North Star to Guide Decision-Making
Leading with Strategy examines the critical role of strategic thinking in effective leadership. Timothy Tiryaki presents actionable insights on aligning organizational vision with strategic initiatives to drive sustainable growth and enhance decision-making.
Let’s start with a short tale of corporate dysfunction that’s unfortunately all too common.
After months of iteration and improvements, a great new product is finally ready to hit the market. A VP strides into the boardroom, sets a bold direction for the launch, and hands it off to middle managers — satisfied, energized, certain of victory. But somewhere between that glass-walled conference room and the people actually doing the work, something goes wrong. The strategy gets filtered, diluted, misinterpreted — passed down like a game of telephone until it barely resembles the original vision. Six months later, the launch limps across the finish line, budgets are blown, and everyone's pointing fingers. The VP's bold vision? It evaporated somewhere between the boardroom and the delivery team — and nobody can quite explain how.
It’s a story that begs the question of who should have ultimate ownership over strategy in an organization: the leaders who envision it or the managers who execute it?
I’m not going to tell you the answer to that. I am going to tell you why it’s the wrong question to ask in the first place. The old-school split between leadership and management, a split that’s, let’s face it, embedded in corporate culture, separates the two crucial components of successful strategy: thinking and doing. When these two functions are siloed, strategy simply can’t succeed to its full potential.
Leadership and management shouldn’t be framed as opposing roles, but as interdependent skills. And strategy shouldn’t ‘belong’ to any one role. Instead, strategy should be seen as a dynamic, learnable craft and strategic leadership should be a distributed capability.
Maybe you’re nodding along. Or maybe (if, for example, your job title is something like Head of Strategy) you’re thinking that an organization where everyone has ownership over strategic direction sounds like a really bad idea. If your opinion is closer to the latter, here’s what you need to consider. Top-down strategy is a little bit like trickle-down economics. It’s not as effective as you think it is. A 2018 MIT study found that only 28% of middle managers could correctly name three of their organization's strategic priorities. That’s a problem that costs organizations their coherence, their agility, and ultimately their results. When people don't understand the strategy, they can't carry it forward. It's that simple.
So back to the product launch that fizzled out. The problem wasn't with the VP’s vision. And it wasn't with the middle managers who failed to carry it forward. The problem was a system that treated strategy as something to be handed down rather than built together. When strategic thinking is distributed across an organization, strategy doesn't evaporate between the boardroom and the delivery team.
Leading with Strategy (2026) is a guide to strategic decision-making for leaders navigating the complexity of today's rapidly changing business landscape. It argues that effective strategy requires more than analytical frameworks; it requires a clear sense of organizational purpose, and a commitment to implementing that purpose at every level and across every team of an organization.
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
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Blink 3 of 8 - The 5 AM Club
by Robin Sharma