Tim Wu Books
Tim Wu is an author, policy advocate and law professor at Columbia University. He coined “network neutrality,” the principle that internet providers should treat all data on the internet equally. He's written for a number of publications, including Slate, The New Yorker, Time, The New York Times, The Washington Post and Forbes.
What's The Attention Merchants about?
The Attention Merchants (2016) details the history of the fascinating field of advertising. These blinks will teach you all about the “attention industry,” offering a historical account of how advertising has arrived at its modern incarnation.
Who should read The Attention Merchants?
- Entrepreneurs and aspiring businesspeople
- Veteran marketers, or those new to the industry
- Tech industry employees, including programmers and developers
What's The Curse of Bigness about?
The Curse of Bigness (2018) deals with topics and questions that have become especially pressing in recent times. How and why have markets become dominated by a handful of corporate giants? And what can we do about it? To answer these questions, the author recounts the political, economic and legal history of economic concentration. Along the way, he examines the dangers that come with it, and how they can be mitigated.
Who should read The Curse of Bigness?
- Citizens worried about unchecked corporate power
- People interested in the intersection between politics, economics and law
- Late-nineteenth and twentieth-century US history buffs