Jeff Jarvis Books
Jeff Jarvis is an American journalist, academic and advocate for the Open Web. He has written for the San Francisco Examiner and the Guardian, and currently heads the new media program of City University of New York’s Graduate School of Journalism.
What's What Would Google Do? about?
The age of the Internet has dawned, but very few companies seem to understand how profoundly it has changed the business landscape and what they must do to thrive. The most obvious exception? Google. What Would Google Do? endeavors to explain what strategic choices fuel the success of Google and other web 2.0 companies like Amazon.
Who should read What Would Google Do??
- Anyone who wants to learn the secrets to the success of Google and other web 2.0 companies
- Anyone who wants to drive more traffic to their websites
- Anyone who wants to emulate Google’s strategy in their own business
What's Gutenberg the Geek about?
Gutenberg the Geek (2012) examines the life and business of Johannes Gutenberg, inventor of the printing press, and, by drawing numerous parallels between him and modern Silicon Valley entrepreneurs, explains how he was a pioneer of tech entrepreneurship.
Who should read Gutenberg the Geek?
- Entrepreneurs, innovators and venture capitalists
- Anyone interested in history