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The Myths of Creativity

The Truth About How Innovative Companies and People Generate Great Ideas

By David Burkus
12-minute read
Audio available
The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas by David Burkus

The Myths of Creativity debunks our common misconceptions of how creativity works. It provides practical insight and valuable advice on how to generate new ideas and let them flourish, and it gives real-world examples from history and recent well-known creatives.

  • Anyone who would like to increase his or her creativity
  • Anyone running a business or organization

David Burkus is assistant professor of management at the College of Business at Oral Roberts University in Tulsa, Oklahoma. He specializes in the fields of creativity and innovation as well as in entrepreneurship and organizational behavior. He has written for Fast Company and Bloomberg Businessweek and given keynotes for Microsoft and Stryker.


© David Burkus: The Myths of Creativity copyright 2013, John Wiley & Sons Inc.  Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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