Get the key ideas from

Sonic Boom

How Sound Transforms the Way We Think, Feel and Buy

By Joel Beckerman with Tyler Gray
9-minute read
Audio available
Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy by Joel Beckerman with Tyler Gray

Sonic Boom (2014) highlights the many ways sounds permeate not only our environment but also our personal lives. From your company brand to your personal space, sound has the power to make us remember and even can encourage us to buy. These blinks show you exactly how to harness the power of sound in your business and life.

This is a Blinkist staff pick

“Sonic Boom is an eye/ear opener. It describes how sound and music trigger memories and affect your emotions. It not only provides interesting insights about how businesses make use of it but also how you can use sound for yourself to boost productivity and make your life more enjoyable. Listen closely!”

– Stefanie, Head of Customer Operations at Blinkist

  • Musicians interested in how sound affects a person’s emotions
  • Marketing executives looking to take company branding to the next level
  • Business owners curious about how to use music to motivate others

Joel Beckerman is an award-winning composer, television producer and founder of Man Made Music, a company specializing in sonic branding.

Tyler Gray is an editorial director for Edelman in New York.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
3,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Join Blinkist to get the key ideas from
Get the key ideas from
Get the key ideas from

Sonic Boom

How Sound Transforms the Way We Think, Feel and Buy

By Joel Beckerman with Tyler Gray
  • Read in 9 minutes
  • Audio & text available
  • Contains 5 key ideas
Upgrade to Premium Read or listen now
Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy by Joel Beckerman with Tyler Gray
Synopsis

Sonic Boom (2014) highlights the many ways sounds permeate not only our environment but also our personal lives. From your company brand to your personal space, sound has the power to make us remember and even can encourage us to buy. These blinks show you exactly how to harness the power of sound in your business and life.

This is a Blinkist staff pick

“Sonic Boom is an eye/ear opener. It describes how sound and music trigger memories and affect your emotions. It not only provides interesting insights about how businesses make use of it but also how you can use sound for yourself to boost productivity and make your life more enjoyable. Listen closely!”

– Stefanie, Head of Customer Operations at Blinkist

Key idea 1 of 5

While you might try to block out all the world’s noise, your brain never stops listening.

Close your eyes right now and take in the sounds around you.

What do you hear close to you? Perhaps you can eavesdrop on a whispered conversation on the bus. Now, what do you hear further away from you? Maybe you can identify the rumble of highway traffic, or children shouting in a nearby playground.

Every day we are surrounded by sound, and what we hear shapes the way we feel, influences our energy level and touches our consciousness. Movie music does this particularly well: you can’t help but be put on edge when the “shark theme” from Jaws – just two resonant bass notes – is played!

The right sound heard at the right time can even trigger a memory or evoke a powerful emotion. When this happens, it’s called a boom moment. But why exactly do boom moments occur?

It’s simple: your brain never stops listening. Even when you might not consciously be paying attention to the sounds around you, your brain is processing it all and connecting the sonic input with experiences you’ve had.

Chili’s, a Mexican restaurant chain in the United States, has recognized the power of sound to influence its customers. When you enter a Chili’s restaurant, you immediately hear the sizzle of meat on a hot iron plate.

This sizzle grabs your attention and inspires a chain of sensory reactions: you hear and smell the meat, the laughter of other happy and sated guests surrounds you, and you realize suddenly just how hungry you are for fajitas!

This is a boom moment, and one that obviously contributes to the restaurant’s bottom line. No surprise that Chili’s sells as much as 60.4 million pounds of fajitas per year!

The influence of sound on how we feel isn’t random; there’s definitely a science to it. Researchers Clare Caldwell and Sally A. Hibbert found that diners spent almost 15 minutes longer in a restaurant in which slower-tempo music was played, in contrast to a restaurant that played faster-tempo music.

The reason? Slower music made diners feel relaxed and safe, so they lingered over dinner.

Would you want to incorporate the power of sound in your business? There’s more to it than just turning on the radio. Read the next blink to learn more.

Upgrade to continue Read or listen now

Key ideas in this title

Upgrade to continue Read or listen now

No time to
read?

Pssst. Sign up to your secret to success: key ideas from top nonfiction in just 15 minutes.
Created with Sketch.