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The Contrarian (2021) is a biography of controversial venture capitalist, tech investor, and PayPal founder Peter Thiel. It explains how Thiel’s politics have informed his career – and how he became one of the most powerful people in the US.

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Max Chafkin is a tech reporter and features editor at Bloomberg Businessweek. His work has also appeared in the New York Times Magazine, Fast Company, Vanity Fair, and Inc.

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Google Leaks (2021) is the no-holds-barred story of one former Google employee, who claims that the search giant has been corrupted by political bias and is pursuing a course of deliberate online censorship. It details the author’s journey after Donald Trump’s election from satisfied employee to unflinching corporate whistleblower .

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Zach Vorhies, who grew up in Portland, Oregon, is a former senior engineer with Google turned corporate whistleblower. He has worked with Infowars in covering the COVID-19 pandemic. He currently lives in San Francisco, where he’s working on a new video-aggregating platform.

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Power Play (2021) tells the story of Tesla’s rise from overambitious start-up to one of the most valuable players in the global auto industry. It charts the company’s rapid rise, its operational and financial struggles, and the leadership of its volatile CEO, Elon Musk.

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Tim Higgins is a reporter for the Wall Street Journal, where he covers Apple, Tesla, and other tech companies. He also regularly appears on CNBC as an on-air contributor to the tech and auto industries. Power Play is his first book.

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This book chronicles the audacious, adventurous life of Steve Jobs, the innovative entrepreneur and eccentric founder of Apple. Drawing from Jobs’s earliest experiences with spirituality and LSD to his pinnacle as worldwide tech icon, Steve Jobs describes the man’s successful ventures as well as the battles he fought along the way.

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Walter Isaacson is an American writer and biographer. He was formerly the editor of TIME magazine as well as CEO and chairman of the CNN news network. Isaacson has written best-selling biographies of Albert Einstein and Benjamin Franklin, and is also the author of American Sketches (2003).

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Flash Crash (2020) tells the story of the “Hound of Hounslow,” Navinder Singh Sarao, a British man accused of triggering the sudden and dramatic stock market crash of 2010. This is a detailed and fast-paced tale of global fraud and quixotic dreams.

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Liam Vaughan is an investigative reporter who writes for Bloomberg News and Bloomberg Businessweek in London. He was awarded the Harold Wincott Prize for the best financial journalism in 2013 as part of the Bloomberg team, and a Gerald Loeb Award for excellence in business journalism in 2014.

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Never Lost Again (2018) details the story of Google Maps and Google Earth – from their origins with Keyhole, a little-known Silicon Valley start-up, to their roll-out under Google in 2005. In addition to following the different characters who made the applications happen, Never Lost Again explores how the world has changed forever since the Google mapping revolution began.

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Bill Kilday served as marketing director for Keyhole before moving to Google to lead marketing for the launch of Google Maps and Google Earth. He’s currently Vice President of Marketing for Niantic Inc., a Google spinoff responsible for GPS-based games, including Ingress, Pokémon GO, and Harry Potter: Wizards Unite.

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Sun Tzu and the Art of Business (1996) explains how ancient Chinese general Sun Tzu’s classic text The Art of War applies to the hyper-competitive environment of modern business. These blinks explore how business leaders can integrate Sun Tzu’s battle strategies into their own plans for market domination.

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Mark R. McNeilly is an author, academic, and business executive. He’s currently a professor of marketing at the University of North Carolina and has previously worked with IBM and Lenovo.

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The Code (2019) examines the remarkable history of Silicon Valley, the lush Californian valley that became synonymous with tech startups and the creation of some of our society’s most disruptive inventions like the internet. With a curious, critical gaze, The Code uncovers the reality behind the myths, and shows that while entrepreneurship and technical genius were important to the valley’s rise, none of its most famous achievements would have been possible without military collaborations and enormous amounts of federal funding.

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Margaret O’Mara is professor of history at the University of Washington. Her previous books, Cities of Knowledge (2015) and Pivotal Tuesdays (2017), were published to much acclaim. Prior to her academic career, she worked in the Clinton White House and as a researcher at the Brookings Institution.

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To Pixar and Beyond (2016) tells the story of how Lawrence Levy and Steve Jobs turned an unknown and struggling computer imaging company – Pixar – into an animation studio worth billions of dollars. Along the way, the company faced numerous internal and external challenges, tackling each with creative and strategic decisions that ultimately led to its success.

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Lawrence Levy is a Harvard Law School graduate who started his career at Silicon Valley’s largest law firm, Wilson Sonsini Goodrich & Rosati. He later became an executive at Electronics for Imaging, a color desktop publishing start-up, and in 1994, he joined Pixar as its executive vice president and chief financial officer. In 2003, Levy cofounded Juniper Foundation, an organization that promotes traditional meditation practices for the modern world.

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Think Simple (2020) shows us how simplicity is the key to successful businesses, from Hyundai to Whole Foods. Here, Apple insider Ken Segall teaches us how to combat complexity and focus on what really matters in a winning organization.

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Ken Segall is the author of the New York Times best-seller Insanely Simple. Working with Steve Jobs as Apple’s creative director for twelve years, he led the brand’s Think Different campaign, and named the iMac, leading to the legendary i-branding for products like the iPod and the iPad.

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The Age of Surveillance Capitalism (2019) provides a revealing look at just how committed companies like Google and Facebook are to tracking every one of your actions and selling that data to advertisers. Over the past few years, this business practice has become one of the most prominent worldwide, and the harmful effects it has on personal liberty and democracy are becoming more apparent.

Listed on The Guardian’s Best 100 Books of the 21st Century

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Shoshana Zuboff has a PhD in social psychology from Harvard University, as well as BA in philosophy from the University of Chicago. She is currently the Charles Edward Wilson Professor emerita at Harvard Business School. Her previous books include In the Age of the Smart Machine.

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Alchemy (2018) makes a case for irrational thinking in a world enraptured by logic. Drawing on his first-hand knowledge of the advertising industry and insights from behavioral psychology, Rory Sutherland argues that the world is far too complex to be viewed through a single lens. To solve everyday problems, we must move past superficial analysis and open ourselves up to even the most seemingly nonsensical ideas – which often turn out to be very powerful. Only then can we be true alchemists.

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Rory Sutherland is best known as vice chairman of award-winning advertising agency Ogilvy, where he has worked since 1988. In addition to being one of the most influential advertising professionals in the world today, Sutherland has published a book called The Wiki Man (2011) and has spoken at Ted Global on many occasions. He is now a regular writer for the magazines, the Spectator, Market Leader, and Impact.

","buyOnAmazonUrl":"/en/books/alchemy-en/purchase","author":"Rory Sutherland","truncatedAuthor":"Rory Sutherland","sourceAuthor":"Rory Sutherland","url":"https://www.blinkist.com/en/books/alchemy-en","browseUrl":"/en/app/books/alchemy-en","previewUrl":"/en/books/alchemy-en","readUrl":"/en/nc/reader/alchemy-en","playUrl":"/en/nc/reader/alchemy-en?play=1","readingDuration":20,"minutesToRead":20,"publishedAt":"2019-12-24T00:00:00.000+00:00","isAudio":true,"readCount":"33.7k","image":{"default":{"src":"https://images.blinkist.io/images/books/5dfcac286cee07000788a1eb/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5dfcac286cee07000788a1eb/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5dfcac286cee07000788a1eb/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5dfcac286cee07000788a1eb/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5dfcac286cee07000788a1eb/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5dfcac286cee07000788a1eb/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5dfcac286cee07000788a1eb/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5dfcac286cee07000788a1eb/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.5,"totalRatings":131,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"5d2ee4776cee070007a717de","kind":"book","slug":"truth-en","title":"Truth","subtitle":"How the Many Sides to Every Story Shape Our Reality","subtitleHtmlSafe":"How the Many Sides to Every Story Shape Our Reality","aboutTheBook":"

Truth (2018) shows us how we live in a world of competing truths, where politicians, activists, corporations and countries tell the stories they’d like us to hear. Identifying the different ways that truth can be used to mislead or inspire, Hector MacDonald draws from history and current affairs to demonstrate how we should wait to see the whole picture before deciding what is “true.”

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Hector MacDonald is a strategic communications consultant who has advised some of the world’s top corporations in the areas of financial services, telecommunications, technology and healthcare. He has also written four novels, including the best-selling thriller The Mind Game.

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We Are the Nerds (2018) chronicles the turbulent rise of Reddit, one of the internet’s most popular and controversial websites. The product of careful research into the content aggregator’s history and in-depth interviews with leading staffers, Lagorio-Chafkin whisks us from its birth among beer bottles and pizza boxes to executive infighting and billions of clicks a month – with controversy-laden pit stops along the way.

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Christine Lagorio-Chafkin is a senior writer for Inc.com and Inc. magazine. She covers business, entrepreneurship and innovative startups. We Are the Nerds is her first book.

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Trillion Dollar Coach (2019) pays homage to Bill Campbell, a coach and mentor whose advice and insights helped some of Silicon Valley’s brightest lights build multi-billion dollar companies. In these blinks, Google leaders Eric Schmidt, Jonathan Rosenberg and Alan Eagle chart Campbell’s remarkable life, from the Columbia University football field to the Californian boardrooms in which the digital revolution was planned and rolled out. Along the way, they shed light on Coach Bill’s leadership philosophy.

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Eric Schmidt served as Google’s CEO, chairman and chief executive chairman before taking charge of its parent company Alphabet from 2015 to 2018.

Jonathan Rosenberg ran the Google product team from 2002 to 2011, and currently advises Alphabet’s management team.

Alan Eagle has been a director at Google since 2007, and currently runs Google’s sales programs.

Schmidt, Rosenberg and Eagle are the co-authors of the best-selling How Google Works.

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Loonshots (2019) explores a subject that’s as important to the success of the US military as it is to companies duking it out on the metaphorical battlefield: innovation. Drawing on a host of illuminating historical examples, Safi Bahcall shows that path-breaking discoveries and inventions aren’t the product of isolated geniuses plowing their lonely furrows but rather a result of organizational structures which foster out-of-the-box thinking.

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Safi Bahcall is a physicist and bioentrepreneur. He received his PhD from Stanford in 1995 and continued his academic career at UC Berkeley as a Miller Fellow in physics. After a three-year stint at the consultancy firm McKinsey, he cofounded Synta Pharmaceuticals, a biotech company specializing in the development of new drugs to treat cancer. Loonshots, Bahcall’s first book, has been heralded a a must-read title by the Washington Post, Inc and Business Insider.

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Wise Guy (2019) tells the story of entrepreneur and best-selling author Guy Kawasaki’s life. Born into an ambitious Japanese family living in Hawaii, he went on to shine as one of Apple’s leading lights after dropping out of law school. Kawasaki has seen it all. In these blinks, he guides readers through his ups and downs and the lessons he’s picked up along the way as a student, tech guru, parent and sixty-something surfer.

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Best-selling author, revered Silicon Valley venture capitalist and marketing guru Guy Kawasaki first made a name for himself in the 1980s as a “software evangelist” for Apple. He later went on to found his own software company, serve as a brand ambassador to Mercedes Benz and advise Motorola. Guy’s previous books include The Macintosh Way (1990), The Art of the Start (2004) and Enchantment (2011).

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Lost and Founder (2018) is a hands-on guide to getting your startup off the ground. Written by the founder of a company that’s already made it and packed with cheat codes and hacks, this is the ultimate insider’s playbook of strategies and tactics for struggling founders and would-be innovators.

","aboutTheAuthor":"

Rand Fishkin is the founder and former CEO of the marketing technology startup Moz. When Fishkin isn’t traveling the world giving talks on marketing, he can be found in the offices of his latest venture SparkToro, an audience intelligence search engine.

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Blitzscaling (2018) looks at a revolutionary development in the business world – one that’s so unprecedented, a new word had to be invented for it. It’s the process whereby companies like Google, Facebook and Amazon began as small, scrappy start-ups and then rapidly ballooned into world-conquering giants within just a few years. What’s their secret? In a word: blitzscaling. And that, as the title suggests, is what this book is all about.

","aboutTheAuthor":"

Reid Hoffman was one of the cofounders of LinkedIn and PayPal, and an angel investor in Facebook. He is currently a board member at both Airbnb and Microsoft, and he was one of the coauthors of The Start-Up of You and The Alliance, both of which were New York Times best sellers.

Chris Yeh is also a coauthor of The Alliance. He is an investor, entrepreneur, writer and mentor based in the San Francisco Bay Area. His business perspective is informed by two degrees from Stanford University and an MBA from Harvard Business School.

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Few areas have risen to global prominence as quickly as Silicon Valley. Valley of Genius (2018) takes us on a roller-coaster ride of invention, discovery, reinvention and disruption, tracing the history of Silicon Valley from the advent of the personal computer through to the creation of the social media platforms of today.

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Adam Fisher is a thinker and writer focused on technology, its origins and its future. As well as researching and writing Valley of Genius, Fisher has written for Wired, MIT Tech Review and the New York Times Sunday magazine.

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