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The Cold Start Problem (2021) explains what network effects are, how they work in practice, while illustrating them with real-world examples, from companies like Zoom, Airbnb and Uber. From getting tech companies off the ground in the 21st century, to the population dynamics of meerkats, The Cold Start Problem is an in-depth look at the way networks develop and interact with each other.

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Andrew Chen is a general partner at venture capital firm Andreessen Horowitz. Before that, he led the growth teams at Uber during their early years. He’s also a board member of fast-growing startups like Substack, Clubhouse, Z League, All Day Kitchens, Sleeper, Maven, and Reforge. He runs a popular blog, and his work has been featured in Wired, the Wall Street Journal, and the New York Times.

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Who Not How (2020) introduces a new way of thinking about entrepreneurship, goal setting, and collaboration. Developed by business coach Dan Sullivan, the Who Not How mindset shows the importance of delegating tasks to others. By inviting them to help you achieve your goals, you’ll gain more free time, increase your income, and develop valuable, lasting professional relationships.

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Dan Sullivan is an entrepreneurial coach, consultant, and strategic planner. As founder and president of The Strategic Coach Inc., Sullivan has helped entrepreneurs around the world accomplish personal and professional goals. He’s the author or coauthor of numerous books and publications, including Who Do You Want To Be A Hero To? and The Gap and the Gain.

Dr. Benjamin Hardy is an organizational psychologist. Hardy’s blogs have been read by over 100 million people and featured in publications such as the New York Times and Harvard Business Review. He cowrote The Gap and the Gain with Dan Sullivan, authored Willpower Doesn’t Work and Personality Isn’t Permanent.

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You’re Invited (2021) is your guide to creating connections and building communities around what personally matters most. It reveals the key things you need to know about behavioral psychology in order to design events that best fit your business and values – and shows how you can make a real difference in the world.

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Jon Levy is a behavioral scientist who works with Fortune 500 companies like Microsoft and Google to develop strategies for meaningful consumer engagement. He’s also the founder of the Influencers Dinner, an initiative that brings industry leaders, celebrities, and activists together.

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Stealing Fire (2017) explores the controversial and exciting pursuit of altered states of consciousness. From tech entrepreneurs to BASE jumpers, meditators to festival-goers, it takes readers on a whirlwind tour of the revolutionary nonconformists trying to change the way they experience the world.

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Steven Kotler is a New York Times best-selling author who specializes in human performance. He’s been nominated for two Pulitzer Prizes and has appeared in over 100 publications, including the Atlantic and the Harvard Business Review. His other books include The Rise of Superman, Bold, and The Art of Impossible.

Jamie Wheal is the founder of the Flow Genome Project, an international organization that researches human performance. He has given talks at Stanford University, Imperial College London, and the United Nations. Wheal is also the author of Recapture the Rapture.

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Show Your Work! (2014) is your guide to becoming findable. It’s about leveraging your network instead of wasting time “networking” in the traditional sense. Filled with actionable advice, it shows how to let others into your process by being productive, open, and generous – and outlines the benefits you’ll receive in return.

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Austin Kleon, a writer and visual artist, is a best-selling author of four books, including Steal Like An Artist and Keep Going. He's also a newspaper blackout poet. Kleon has spoken about creativity in the digital age for organizations like Pixar, Google, SXSW, TEDx, and the Economist, and his work has been featured in the New York Times and the Wall Street Journal.

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The Hidden Psychology of Social Networks (2020) describes how brands can create effective and authentic content by understanding the basics of human psychology. Drawing on Freudian psychoanalysis, it gets to the bottom of our online habits and shows brands how to connect with people on a deeper level.

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Joe Federer is a social media thought leader and former Head of Brand Strategy at Reddit. He has also worked at PR and advertising agencies like Ketchum and Energy BBDO, where he developed numerous successful content strategies for some of the world’s leading brands.

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Abundance explains why our current predicament is not as gloomy as we believe it to be and presents a compelling case for ways in which we could have a future marked by abundance and not scarcity. It takes readers on a whistle-stop tour of transformative technologies, their key players and a glimpse of how these technologies could be employed to solve many of the resource problems we face today. Above all, this book reminds readers that it’s an interesting and exciting time to exist.

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Peter H. Diamandis is an American engineer and physician and founder of the XPRIZE, an incentive prize awarded to foster innovation and creative solutions to humanity’s greatest problems. He’s also the co-founder of the Singularity University, which aims to educate people on the potential impact of cutting-edge technology from its key location in Silicon Valley.

Steven Kotler is an American author and journalist who has written articles for a wide range of magazines from The New Yorker to Wired. His work is often characterized by the clash between culture and science, and he frequently draws on his knowledge of academic work from neuroscience, psychology and evolutionary theory.

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Decoding the World (2020) is a dive into the fascinating world of IndieBio, a biotechnology firm that’s determined to change the world for the better. The long-term health of both people and the planet are at stake – and not just because of the COVID-19 pandemic.

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Arvind Gupta is the founder of the venture capital firm IndieBio, which he left in 2020. He studied genetic engineering and is a former BASE jumper. Po Bronson is IndieBio’s managing director and an award-winning science journalist whose books include What Should I Do With My Life?

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The Leadership Lab (2018) takes a look at key changes in our century, the positive and negative effects they’re having, and how leaders can navigate them. The blinks to The Leadership Lab also give leaders direction on how to communicate effectively, maximize the efficiency of teams and encourage participation, as well as how to demonstrate patience and foster trust.

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Chris Lewis is a leading communications expert and the founder of the Lewis Advisory Board, a leading PR and communication agency. His experience includes providing media training for business leaders, politicians, and celebrities, and publishing articles in the Guardian, the Financial Times, and the Daily Telegraph. Lewis is also the author of the Official UK Top 20 Paperback Nonfiction Bestseller Too Fast To Think.

Dr Pippa Malmgren is a trend-spotter and economic analyst who has worked as an advisor to investors and government leaders. She’s been featured by Bloomberg, the BBC, the Financial Times, and the Economist, and is the author of the bestselling book Signals.

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This Could Be Our Future (2019) is a manifesto for a better tomorrow – a future world that isn’t ruled solely by money, but by all forms of value that humanity produces. Former Kickstarter CEO Yancey Strickler explains how our modern obsession with “financial maximization” has led society astray – bankrupting institutions, stifling innovation, and starving creativity – and what we can do to adjust our course.

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Yancey Strickler is a writer, entrepreneur, and public speaker. He is the cofounder and former CEO of Kickstarter, a crowdfunding platform for creative projects. Strickler has given talks at the Museum of Modern Art, in New York City; at the Sundance Film Festival; and at MIT. In 2015, he was recognized as a Young Global Leader by the World Economic Forum.

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