Arise, Awake Book Summary - Arise, Awake Book explained in key points
Listen to the Intro

Arise, Awake summary

Rashmi Bansal

The Inspiring Stories of Young Entrepreneurs Who Graduated from College into a Business of Their Own

4 (43 ratings)
18 mins

What is Arise, Awake about?

Arise, Awake (2015) introduces readers to some of India’s most inspiring up-and-coming entrepreneurs. Drawn from a wide variety of different educational and geographical backgrounds, these young guns have established themselves in industries as diverse as the construction sector, student housing and fast food. The one thing they have in common? They took matters into their own hands rather than waiting for the perfect opportunity to drop into their laps.

Table of Contents

    Arise, Awake
    summarized in 6 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 6

    Practo Technologies was born in an entrepreneurship nursery in Karnataka.

    Back in the early 2000s, “entrepreneurship” wasn’t a particularly well-known concept in India. One university wanted to change that. The National Institute of Technology Karnataka – NITK for short – was one of the few places you could find an entrepreneurship cell in the country. Its so-called Eforea “E-cell” was designed as a launching pad for talented youngsters working on the next big thing.

    Shashank ND, an NITK student from Bangalore, joined Eforea in his second year. Up to that point he’d been a pretty average student who’d only really distinguished himself in extracurricular campus activities. The events organized by the e-cell, however, changed the course of his life. Listening to top business gurus like founder Ajit Balakrishnan talk about their experiences helped Shashank discover his true vocation: entrepreneurship.

    He didn’t have to look far for a partner, either – his future collaborator Abhinav Lal was also an Eforea member.

    The two would-be world-changers started small. Their idea? To create software for doctors. After borrowing 10,000 rupees – roughly USD $145 – from Shashank’s mother, they registered their company under the name Practo Technologies. Things were still fairly vague, but that didn’t deter Shashank and Abhinav. The duo organized a big presentation and invited 25 local doctors. But the event was a disaster. Shashank felt uncomfortable in his ill-fitting suit, and their business pitch largely fell on deaf ears.

    One medical practitioner in the room – Mohammed Ali – wasn’t quite so quick to dismiss what he’d heard. He told the two budding entrepreneurs to persevere, and even gave them an idea to work on. Ali had noticed that his patients often needed to be reminded of their regular checkups. Wouldn’t it be simpler, he wondered, if those reminders could be automated? Shashank and Abhinav got to work designing the software to do just that.

    Their prototype was simple, but Ali was delighted with the automated SMS reminders it sent out. Encouraged by this success, the NTIK graduates committed their futures to Practo. In 2010, their hard work paid off. Sequoia Capital, an American venture capital firm that had backed Apple and Google in the tech giants’ early days, decided to invest in the medical start-up. It was exactly the boost Practo needed.

    By 2015, the firm was worth almost three million US dollars, and its services were being used by 10,000 doctors across India.

    Want to see all full key ideas from Arise, Awake?

    Key ideas in Arise, Awake

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    About the Author

    Rashmi Bansal is an Indian entrepreneur and non-fiction writer. She has an MBA from the Indian Institute of Management and has authored eight books, including Stay Hungry Stay Foolish (2008), Poor Little Rich Slum (2012) and God’s Own Kitchen (2017).

    Who should read Arise, Awake?

    • Dreamers and innovators
    • Students fed up with their studies
    • Anyone with an entrepreneurial itch

    Categories with Arise, Awake

    Books like Arise, Awake

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    26 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial