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Zusammenfassung von Finding My Virginity

Name: Finding My Virginity
Rating: 4.6 (69 reviews)
Author: Richard Branson

Richard Branson

The New Autobiography

4.6 (69 Bewertungen)

29 Min.

Kurz zusammengefasst

Finding My Virginity by Richard Branson is an autobiography of the entrepreneur that chronicles his adventures in business and life. It's an inspiring tale of chasing dreams, taking risks and having fun while doing it.

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Finding My Virginity
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What’s in it for me? Learn what the last 20 years have been all about for Sir Richard Branson.

Sir Richard Branson hardly needs an introduction. His long career at the head of the ever expanding Virgin business empire has made him a modern day business legend and a go-to person for anyone wishing to learn what makes a truly great entrepreneur and how to keep a business thriving in a constantly changing world.

In this follow up to his classic 1998 biography, Losing My Virginity, we pick up the thread and get Branson’s own version of the events that have shaped Virgin, and himself, since then; from Virgin Atlantic’s epic battle with British Airways, disrupting the cellphone market with Virgin Mobile and Branson’s highly personal mission to take people into space with Virgin Galactic.

In these blinks, you’ll learn:

that the best kind of marketing is fun and cheeky;
how we may someday thank a paper napkin for space travel; and
why none of Branson’s successes would have been possible without Mom.

Virgin Atlantic’s battle with British Airways presents a classic example of Richard Branson’s resourcefulness.

In 1999, Richard Branson wasn’t sure what lay ahead. The trendsetting, billionaire entrepreneur had just wrapped up his latest hot air balloon adventure, attempting to travel all the way around the world only to end up in need of rescue near the Hawaiian Islands.

At this time, Branson’s Virgin Group was on the verge of being the global brand he’d always dreamed of. And while there had been missteps along the way, such as the failed attempts during the 1990s to get into the cola, vodka and cosmetics markets, he was constantly learning and becoming more focused on what exactly made a perfect fit for the Virgin Group.

One of the companies that Branson fought hardest for is Virgin Atlantic, the international airline whose history shows how determined Branson can be to compete.

Virgin Atlantic was founded in the early 1980s, and as with most of Branson’s projects, it was born in an attempt to offer people a better experience. In this case, an alternative to British Airways (BA), which wielded an extremely powerful influence at London’s Heathrow Airport but offered bad food, bad entertainment and bad service.

But BA would not go down without a fight. Ever since Virgin Atlantic started doing business, BA has tried to squeeze it out of the competition, even using “dirty tricks” that involved printing libelous remarks about the company.

Though the libel suit against BA was settled with Branson being awarded damages, he prefers to win simply by being the best airline in the business, not by being in the courtroom.

Branson is also always keen to improve and take a shot at his competition. At one point Virgin Atlantic began offering in-flight massages. Branson advertised this by putting up a sign at Heathrow that read, “BA Don’t Give a Shiatsu.”

And when BA was spending huge amounts sponsoring the London Eye in the 1990s, and running into all kinds of technical problems that left the giant ferris wheel stranded on its side, Branson jumped at the chance to hire a blimp displaying the message, “BA CAN’T GET IT UP.”

Cheekiness and great service; that’s the Virgin way.

Virgin Mobile found success early on by disrupting the cell phone market with a pay-as-you-go plan.

Richard Branson was one of the first Britons to use a cellular phone back when they were the size of your head. And though few then would have guessed they’d eventually be the preferred method of communication, by the turn of the century it was clear they were here to stay.

But how did Branson get involved in the mobile phone market? It all came down to one expensive telephone bill.

Virgin Active set out to improve the overpriced gym, but it faced a disastrous start.

Richard Branson gets ideas pitched to him all the time. Many don’t fit the Virgin brand, but sometimes they’re just perfect, like the time he was pitched the idea for Virgin Active.

Gym membership is another service that people often complain about but essentially accept: the equipment is old, the locker rooms are tiny, and the sign-up fees and membership prices are ridiculous. In other words, it’s the perfect market for Virgin to enter and improve, but it almost didn’t happen thanks to a disastrous beginning.

Virgin Trains has proven the benefits of privatization for UK public transportation.

Just like British Airways, many services in England were traditionally run by the government. For phones, you had British Telecom, and for trains you had British Rail. This is on top of British Gas, British Steel and British Coal.

But Richard Branson was set to change this for rail, ever since he’d experienced the famous bullet train ride from Tokyo to Kyoto in 1991. When the Department of Transportation privatized British Rail and invited businesses to bid to run parts of the system, Virgin Trains was ready.

Virgin Unite brought together an amazing group to help make the world a better place.

One of Richard Branson’s dearest friends was Nelson Mandela, a rare sort of person who could walk into a room, transform its energy and bring a smile to everyone’s face.

After Mandela died in 2013, it was difficult for Branson to adjust to a life without this tremendous force for good, but he’s forever grateful that he got to work alongside him as part of Virgin Unite.

Virgin America fought hard to become one of the world’s best airlines, and its sale was heartbreaking.

Sometimes you have to sell one concern to keep another going. This was the case in 1992 when Richard Branson sold Virgin Records to support Virgin Atlantic, and in 1999 when he sold 49 percent of Virgin Atlantic to kickstart the Virgin Active gyms.

But one sale really hurt: the Virgin America airline, which began in 2004.

Virgin Media brought the brand into people’s homes like never before.

What do you do when one of the worst businesses in town asks you to partner up?

This was the predicament Richard Branson faced when Simon Duffy, the CEO of NTL, the international cable communications giant, approached him about joining Virgin Media. NTL was commonly referred to by customers as “NT Hell” and ranked at the bottom of every customer service survey.

Virgin Money has been a great and natural addition to the Virgin Group.

As time has passed, the Virgin brand has become clearer for customers and Branson himself. Nowadays, most of what Virgin offers falls into one of four categories: travel and leisure, telecom and media, music and entertainment, and health and wellness. But there’s a fifth category that ties all these together: money. And that’s where Virgin Money comes in.

If you had told the 19-year-old, spliff-smoking Branson, who had just started Virgin Records as a mail order service in the back of a magazine, that one day he’d be a banker, he might have asked you what you were smoking.

Virgin Galactic is a project dear to Richard Branson’s heart but was nearly undone by a tragic accident.

Many dream of being an astronaut when they are young, but few people are as dedicated to making that dream come true as Richard Branson.

For a long time, Branson thought this dream might remain a fanciful wish until he accidentally ran into aerospace engineer Burt Rutan at a hangar in the Mojave desert and heard his plan for SpaceShipOne.

Branson hopes to take customers into space very soon, and his desire isn’t ego driven.

Unlike the SpaceX program being developed by entrepreneur Elon Musk, Branson’s Virgin Galactic isn’t aimed at reaching Mars. Branson wants to take people to space so they can see earth from a new perspective, which is an experience they’ll carry with them for the rest of their lives.

You can already make a reservation to be one of the first astronauts, and Branson is hopeful that commercial trips will soon take place.

Branson is also excited about Virgin StartUp loans and creating a worldwide broadband network.

While helping the public see the wonders of space is certainly a big project, Branson still finds time to help out fellow entrepreneurs.

One of the projects he’s most passionate about is Virgin Startup, which was created to help innovative people get the money they need to turn their ideas into reality.

Branson isn’t afraid of speaking up on political matters, especially when the consequences are dire.

Richard Branson is the first to admit that he sometimes has a hard time staying neutral, especially when people are spreading falsehoods and misinformation about topics that are close to his heart, like climate change, prison reform, HIV/AIDS prevention and human rights.

It’s no secret that he can cause a stir. Branson has spent a lot of time in South Africa trying to provide access to HIV/AIDS medication and slow the spread of this preventable disease. So it angered Branson in 2014, when the South African health minister publicly stated that a mixture of beetroot, potatoes, garlic and lemon was a fine treatment.

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Worum geht es in Finding My Virginity?

Finding My Virginity (2017) is the long-awaited sequel to Richard Branson’s first autobiography, Losing My Virginity. It picks up right where the earlier book left off, at the start of a new century with the digital marketplace opening up and an array of new business possibilities presenting themselves, including the opportunity to launch a company to take people into space.

"This is a remarkable book-in-blinks with both insight and inspiration.” – Sophie, Blinkist user, Kenya

Bestes Zitat aus Finding My Virginity

In 2015, Virgin Active was valued at £1.3 billion.

—Richard Branson

Wer Finding My Virginity lesen sollte

Entrepreneurs
Activists
Readers interested in a remarkable life story

Über den Autor

Richard Branson is one of the most recognizable entrepreneurs in the world, heading one of the biggest and best-known brands: the Virgin Group. Over the years, he’s remained a respected business leader in travel, entertainment, health and fitness, media, and communications.

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