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Thinking in New Boxes

A New Paradigm for Business Creativity

By Luc de Brabandere and Alan Iny
15-minute read
Audio available
Thinking in New Boxes: A New Paradigm for Business Creativity by Luc de Brabandere and Alan Iny

Thinking in New Boxes (2013) takes a deep look into the mind in order to create a clear understanding of the creative process. It gives the reader tools to uncover, manipulate and even create the “boxes” we use to organize information, shape our perception of the world and ultimately enable innovation.

  • Entrepreneurs, managers, engineers and politicians
  • Anyone who wants to enhance their creativity

Luc de Brabandere is a research fellow and senior advisor at The Boston Consulting Group in Paris. He has written and co-authored 12 books, including The Forgotten Half of Change.

Senior specialist for creativity and scenario planning at The Boston Consulting Group in New York, Alan Iny has an MBA from Columbia Business School.

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