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The Idea-Driven Organization

Unlocking the Power of Bottom-Up Ideas

By Alan G. Robinson and Dean M. Schroeder
12-minute read
The Idea-Driven Organization: Unlocking the Power of Bottom-Up Ideas by Alan G. Robinson and Dean M. Schroeder

The Idea-Driven Organization explains how organizations can position themselves for long-term success by encouraging innovation at every level of the business. Although most companies think that creativity should come from above, that is, from managers and experts, idea-driven organizations are powered by bottom-up innovation.

  • CEOs, managers and business leaders
  • Anyone who wants to have more of a say at their job
  • Anyone who’s interested in the power of ideas

Alan G. Robinson is an author and business advisor who has worked with over 200 leading companies, including IKEA and Kraft.

Dean M. Schroeder is a management consultant and author. His best-selling book, Ideas Are Free, was voted “Reader’s Choice” by Fast Company magazine.

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