Kategorien entdecken

In der App öffnen In der App öffnen In der App öffnen
Das sind die Blinks zu

The Upcycle

Beyond Sustainability – Designing for Abundance

Von William McDonough and Michael Braungart
9 Minuten
Audio-Version verfügbar
The Upcycle: Beyond Sustainability – Designing for Abundance von William McDonough and Michael Braungart

The Upcycle (2013) explains that eco-consciousness and economics needn’t be at odds. In fact, ecological sustainability is good economics, and humans can nurture the planet by learning from nature and starting a green revolution.

  • Proponents of the “green movement”
  • Eco-conscious business owners

William McDonough and Michael Braungart entered the international stage with their first book, Cradle to Cradle, which explores how economics can complement a holistic view of nature. They’ve advised multiple powerful corporations, and Bill Clinton was such a fan of The Upcycle that he wrote the foreword.

Kennst du schon Blinkist Premium?

Mit Blinkist Premium erhältst du Zugang zu dem Wichtigsten aus mehr als 3.000 Sachbuch-Bestsellern. Das Probeabo ist 100% kostenlos.

Premium kostenlos testen

Was ist Blinkist?

Blinkist ist eine App, die die großen Ideen der besten Sachbücher in einprägsame Kurztexte verpackt und erklärt. Die Inhalte der über 3.000 Titel starken Bibliothek reichen von Sachbuch-Klassikern, über populäre Ratgeber bis hin zu diskutierten Neuerscheinungen. Basierend auf wissenschaftlichen Erkenntnissen wird jeder Titel von speziell geschulten Autoren aufbereitet und dem Nutzer als Kurztext und Audiotitel zur Verfügung gestellt.

Discover
3.000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:
Entdecke die Kernaussagen zu diesem Titel:

The Upcycle

Beyond Sustainability – Designing for Abundance

Von William McDonough and Michael Braungart
  • Lesedauer: 9 Minuten
  • Verfügbar in Text & Audio
  • 5 Kernaussagen
Jetzt kostenloses Probeabo starten Jetzt lesen oder anhören
The Upcycle: Beyond Sustainability – Designing for Abundance von William McDonough and Michael Braungart
Worum geht's

The Upcycle (2013) explains that eco-consciousness and economics needn’t be at odds. In fact, ecological sustainability is good economics, and humans can nurture the planet by learning from nature and starting a green revolution.

Kernaussage 1 von 5

Nature teaches environmental care. It all begins with upcycling.

Climate change is perhaps the biggest problem ever caused by human activity. We’ve all heard about or witnessed the effects: rapidly shrinking rainforests, cataclysmic weather, melting ice caps.

So, how to solve this problem?

Some people argue that humanity needs to disengage from nature – a strategy that, actually, isn’t very effective. In fact, a hands-off approach to the natural world is not an ecological way of engaging with the world.

That’s because influencing nature doesn’t necessarily mean destroying it. There are countless ways that we can live in harmony with the environment.

What if we think of the entire natural world as a garden. Just as gardeners care for and cultivate each plant, helping it survive and flourish, we can care for and cultivate the entirety of the natural world.

It’s just a matter of building stable, productive environments that give flora and fauna the best chance of survival.

And we can learn to do this from the best teacher out there: nature herself. One lesson is of particular importance. We’ve got to upcycle – that is, recycle waste products to produce something new. Think of how the natural world deals with feces, for instance: once they hit the soil, they’re acted upon by micro- and macroorganisms and, eventually, they’re turned into humus, a nutrient-rich substance that feeds other forms of life, like mushrooms.

Not just that, but nature can even make productive use of dangerous gases. For instance, take CO2, the gas that plays a fundamental role in global warming. Well, it’s actually totally normal for animals to produce CO2, and many organisms produce it simply by breathing out. Plants then turn it into oxygen for animals to breathe back in, thereby completing the cycle. So, some CO2 emissions aren’t dangerous. In fact, they’re a key part of nature’s process.

Mit Premium freischalten Jetzt lesen oder anhören

Inhalt

Mit Premium freischalten Jetzt lesen oder anhören

Bringe mehr Wissen in deinen Alltag!

Sichere dir jetzt Zugang zu den Kernaussagen der besten Sachbücher – praktisch in Text & Audio in nur 15 Minuten pro Titel.
Created with Sketch.