The Filter Bubble Buchzusammenfassung - das Wichtigste aus The Filter Bubble

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Zusammenfassung von The Filter Bubble

Name: The Filter Bubble
Rating: 4 (20 reviews)
Author: Eli Pariser

Eli Pariser

What the Internet is Hiding from You

4 (20 Bewertungen)

14 Min.

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What’s in it for me? Step into your private filter bubble.

We all know the internet is vast. Indeed, it’s a veritable universe of information – an exciting frontier open to all. Or at least that’s what we’re led to believe. In reality, though, our access to this digital cosmos is closely monitored, our every click subtly guided. We think we’re surveying the heavens, but, more often than not, we’re never able to see much farther than our own backyard.

How did our view become so limited? Well, internet giants like Google, Facebook and YouTube have created an individualized web for us. By using personalization and filters, such companies ensure that we never get the full picture – that we’re always confined to our own digital bubble.

In these blinks, you’ll discover how we get stuck in a digital bubble to begin with. You’ll learn how we shape these bubbles and how they shape us, too.

You’ll also learn

how much data there is;
what Google knows about you; and
why the internet affirms your beliefs.

Due to the overwhelming vastness of the internet, many people have embraced personalization.

It’s not unusual to feel overwhelmed by the seeming infiniteness of the internet.

After all, there is a mind-boggling amount of data out there.

Here are some numbers that’ll give you a sense of what’s going on: Over the course of a typical day, 900,000 blog posts are created, 50 million tweets are sent, 60 million updates are logged on Facebook and 210 billion (that’s right, billion!) emails are sent. And this is just the tip of the internet iceberg.

If that’s still difficult to comprehend, here’s another way of looking at it. As the former CEO of Google, Eric Schmidt, puts it: To record and store the two thousand years of human communication prior to 2003, one would need five billion gigabytes of space. Yet this amount of storage would only hold two days of communication in 2011.

This overwhelming amount of data is the main reason people have embraced the personalization of the internet. Filters such as the recommendation features that many sites offer simply make the internet a more navigable place.

Media analyst Steve Rubel even has a term for what people experience when faced with the unfiltered vastness of the internet: the attention crash.

Today, it’s so easy and cheap for people all around the world to communicate and create content that there’s no way to catch it all. People jump from an email to a YouTube clip to a news site and so on without any focus or capacity to identify what’s relevant.

This is why the giants of the internet – companies such as Google, Facebook, Yahoo and Amazon – started offering personalized filters that uniquely match results with a person’s individual tastes and preferences. With these filters in place, scrolling through the data becomes less overwhelming and finding and identifying relevant information is a whole lot simpler and faster.

Imagine if Netflix, Amazon or iTunes offered no personalization features. You’d have to scroll through hundreds of thousands of titles, categorized alphabetically or by genre alone, making it the type of daunting task that you’d be loath to undertake at all.

Striving to produce increasingly relevant results, internet companies collect more and more personal data.

So, obviously, personalization has some major advantages. But there’s also a dark side that involves an ongoing battle for individual information.

The distressing problem with the personalization of the internet is this: relevant results rely on personal information – the more personal the better. This means that corporations like Google are out to learn everything about you.

The internet democratized the news, but it’s also mechanizing and personalizing what we read.

The New York Times once ruled the advertising game. If you wanted to reach the best and brightest minds, you would pay whatever the New York Times was charging for ad space. That’s because the best and brightest relied on the Times for their news.

Of course, this is no longer the case. Most of us know that the internet has democratized the way we get our news – and we’d probably be tempted to say that this development is a good thing.

Due to the filter bubble, we’ve become overconfident in our beliefs and are learning less.

The filter bubble is what we can call our own personalized internet environment, and it impacts our relationship with the world in two important ways.

First of all, since the filter bubble does its best to present you with information that aligns with your personal tastes and beliefs, you’ll likely become very confident that those beliefs are right.

You shape the internet, but the internet also shapes you.

You might have always thought that the internet is a one-way street – information flows into your mind from the web. But, as you’ve already learned, things are much more complex than that.

To fully understand the relationship between you and the internet, you should first know that you help shape the way the internet works.

As technology advances, personalization will be employed more and more.

If you are on Facebook, you’re probably familiar with the upsetting experience of being tagged in an embarrassing photo that was taken during one of your less-than-shining moments.

In these cases, the best you can do is untag the photo, cross your fingers and hope that it never resurfaces.

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Worum geht es in The Filter Bubble?

The Filter Bubble (2011) offers an insightful and critical look at the internet. Specifically, it puts under the microscope the dangerous consequences of data collection and the way it is used to personalize the internet. Discover just how many things are being hidden from you every time you click the search button, and why you shouldn’t always take internet search results at face value.

Bestes Zitat aus The Filter Bubble

…personalized filters limit what we are exposed to and therefore affect the way we think and learn.

—Eli Pariser

Wer The Filter Bubble lesen sollte

Entrepreneurs in the field of media and communication
Tech bloggers and analysts
Readers interested in the psychology of the internet

Über den Autor

Eli Pariser is a political activist and board president of the advocacy group MoveOn.org. He is also the cofounder and chief executive of Upworthy, a viral content website. Pariser’s writing has appeared in many respected publications, including the Washington Post and the Wall Street Journal.

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