Alibaba Buchzusammenfassung - das Wichtigste aus Alibaba

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Zusammenfassung von Alibaba

Name: Alibaba
Rating: 4.3 (48 reviews)
Author: Duncan Clark

Duncan Clark

The House That Jack Ma Built

4.3 (48 Bewertungen)

20 Min.

Kurz zusammengefasst

Alibaba by Duncan Clark is a biography of the founder, Jack Ma, and the rise of the company, which started as a small venture in an apartment and grew to become one of the largest e-commerce platforms in the world.

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What’s in it for me? Meet the man who revolutionized Chinese e-commerce.

Today, China is not only home to one of the world’s largest economies and the most rapidly developing cities; it’s also extremely technologically advanced, with widespread, high-speed internet and ubiquitous wifi.

But only a few decades ago, things looked very different. And this was when Jack Ma entered the scene with his remarkably innovative mindset, founding what would become one of the world’s most valuable companies: the e-commerce platform Alibaba.

In these blinks, you’ll learn the story of China’s consumerist trend, trace Jack’s journey from being a modest English teacher to becoming the emperor of Chinese consumerism and discover what made his e-commerce empire so remarkably successful.

You’ll also find out

how Alibaba uses webcams and free toys to go the extra mile in customer service;
what Jack Ma expects from his employees in return for offering free bikes and a beautiful artificial lake in their workplace; and
why China’s internet firewall was a godsend for Alibaba.

China’s consumer habits have been changing alongside the rise of online shopping.

It’s not unusual to have conflicting thoughts about China. Many products sold in the United States have a label that reads “Made in China,” so many recognize the country as a giant of retail manufacturing. But the country is also recognized as having a powerful communist government.

Even so, there is a new trend emerging in China as its economy steadily shifts toward consumerism.

Traditionally, the people of China aren’t very consumer-minded. Even today, household spending only accounts for a third of China’s economy. Meanwhile, in the United States, consumer spending makes up two-thirds of the economy.

But the times are changing in China, and a good illustration of this is the country’s November 11 national holiday. This day marks a celebration for single people in China, a sort of twist on Valentine’s day, and has become a hugely important day for Chinese retailers.

Back in 2009, only 27 shops were offering Singles’ Day-related sales; but only six years later, in 2015, 40,000 retailers and 30,000 brands had joined in on the festivities.

One of the participating retailers was Alibaba, a Chinese company that specializes in online commerce. Remarkably, during the first ten minutes of Singles’ Day in 2015, $1 billion in purchases had been made through Alibaba.

Alibaba has been at the forefront of online commerce, which has experienced tremendous growth in China as the country comes to embrace consumerism.

But few people could have predicted just how successful Alibaba would become.

Alibaba has received its fair share of comparisons to Amazon, the popular shopping website based in the United States. Much like Amazon’s reputation as “The Everything Store,” Chinese customers like to say you can buy anything on Taobao.com, one of Alibaba’s many popular subsidiary sites.

But the impact Alibaba has had on China’s economy far surpasses Amazon’s status in the United States. In fact, as of 2016, Amazon is the twelfth-most popular retailer in the United States, while Alibaba is China’s number one most popular.

Alibaba became such a commercial giant that when it became a publicly traded company in 2014, it generated the greatest global initial public offering, or IPO, ever.

The secret to Alibaba’s success lies in free basic services and excellent customer service.

Alibaba has taken the retail market in China by storm – but you’re probably wondering what sets it apart from any other online retailer.

Alibaba has found a great competitive edge by providing a basic amount of free services to the merchants who use the company’s sites.

Jack Ma promotes a customer-first business philosophy while caring for his employees.

A company doesn’t just have great customer service by accident. In the case of Alibaba, making sure each customer has a great experience is something that the founder, Jack Ma, was determined to achieve.

For this purpose, Jack Ma made sure that every Alibaba employee knew the company mantra by heart: “customers first, employees second and shareholders third.”

In China, Jack Ma was an internet pioneer who overcame many logistical challenges.

Jack Ma wasn’t born into his business; in fact, he began his career as an English teacher.

One day at work, Jack watched as a peer, who had been teaching for decades, rode home on an old bicycle with a basket full of inexpensive vegetables – the only kind he could afford.

Jack Ma found the perfect name for his business in San Francisco, and his vision was clear from the start.

With so few internet-savvy businesses in China, Jack Ma looked to the United States and Silicon Valley for inspiration. And it was on one of Jack’s trips to California that he stumbled up on the name with which he would one day be so closely associated.

By 1999, Jack was nearly ready to launch his next big idea: an online retail store. He had the concept and a team in place – but what he didn’t have was a good name.

Alibaba got some much-needed funding in 1999, through a fortunate connection with a US investor.

In 1987, the very first e-mail to be sent from China travelled to Karlsruhe, Germany, at the painfully slow rate of 300 bits per second.

Things sped up quickly, however, and just a decade later this same technology was revolutionizing the world economy; investors were lining up to get on board.

Jack Ma found opportunities in the dot-com crisis of 2000, but it was still a tough time for Alibaba.

Jack Ma’s ambitious plan to build a retail empire was like building a house of cards; it’s a delicate and thrilling operation that could fall apart at any moment.

The important thing to remember is that when the cards come crashing down, you can take it as an opportunity to reshuffle before starting over.

Alibaba defeated eBay’s competitive challenge thanks to their understanding of Chinese culture.

In the early 2000s, Alibaba was still fighting an uphill battle to secure its place in the retail market. But things would change after they faced one of their biggest challengers yet: eBay.

In 2003, eBay made an attempt to take the Chinese market by storm – but they hadn’t counted on Alibaba’s presence.

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Worum geht es in Alibaba?

Alibaba (2016) charts the astronomical rise to worldwide retail supremacy of Jack Ma and his online business, Alibaba. From his humble beginnings as a school teacher, Jack Ma proved to be a visionary entrepreneur who was far ahead of his time. This is the tale of a man who saw the potential of the internet when everyone else was still scratching their heads over e-mail, and although he ran into one problem after another, he never lost his drive to be better than the rest.

Bestes Zitat aus Alibaba

We didnt have any money, we didnt have any technology, and we didnt have a plan. – Jack Ma on Alibabas humble origins.

—Duncan Clark

Wer Alibaba lesen sollte

Entrepreneurs
Investors interested in e-commerce
Anyone who likes a good underdog story

Über den Autor

Duncan Clark has over 20 years of experience as an investment banker in China, where he’s learned to speak fluent Mandarin. All the while, he has followed the development of internet-based companies in China, and has gotten to know Alibaba’s founder, Jack Ma, quite well.

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