Unfiltered Book Summary - Unfiltered Book explained in key points
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Unfiltered summary

Rachel Pedersen

Proven Strategies to Start and Grow Your Business by Not Following the Rules

4.2 (185 ratings)
17 mins
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    Reasons for starting a business are different for everyone – and they change with us as we grow.

    One of the most important first steps to starting your business journey is to discover your “why.” Why do you want to start a business? 

    This may seem like a pretty simple question, but finding the answer is often easier said than done. This is also complicated by the fact that people change. As we grow into different seasons of our lives, our dreams and goals grow with us. 

    You could ask a thousand business owners how their journey started and get a different answer every time. The desire to start a business can be purely financial, which is perfectly fine. However, it can also be deeply personal and require a lot of soul-searching.

    A clever way to frame this idea in your mind is to separate your reasons into three categories of “fire starters” – kindling, sticks, and logs.

    Kindling is important for getting a fire started, but it tends to burn out pretty quickly. Reasons that fall into this category may be short-sighted ideas like “I really need money right now” or “I hate my 9 to 5 and want to quit.”

    Sticks represent reasons that are a bit more solid – think “I want to have more flexibility at work” or “I want my family to have a better life.” Sticks are easy to find and keep the fire burning longer, but still won’t last as their own structure.

    Finally, there are logs. Although they take longer to really get going, logs provide a solid base for your fire and will burn for a long time. Logs represent reasons that feed a bigger purpose in both your business and personal life, like wanting to create change in your industry, community, or even the world.

    Pinpointing the exact reason you want to start can sometimes be difficult, but it’s a crucial element of building your business on your own terms. When the journey gets rough, it’s important to be able to remember why you started in the first place.

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    What is Unfiltered about?

    Unfiltered (2022) blends a practical business handbook with Rachel Pedersen’s inspirational journey from a single-mom on welfare to the CEO of two multi-million dollar companies. Using the challenges she’s faced and the lessons she’s learned along the way, Pedersen gives aspiring entrepreneurs the tools to start and grow their dream business on their own terms.

    Who should read Unfiltered?

    • Aspiring entrepreneurs
    • Business owners looking to grow
    • Anyone in need of an inspirational story

    About the Author

    Rachel Pedersen is the CEO of the award winning SocialWorks digital marketing agency and founder of Social Media United, a leading online center for social media education. As a full-time social media consultant and strategist, Rachel helps empower business owners and social media professionals to leverage social media and fast-track their growth potential.

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