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by Robin Sharma
How Digital Capitalism Is Taking Over the World
Too Smart delves into the pervasive influence of smart technologies in society, questioning their promises. It critically examines how these technologies shape power dynamics and explores the ethical implications of surveillance and control.
The world around us is becoming undeniably smarter. Your fridge orders groceries, your watch tracks your health, and your car navigates traffic with ease. These technologies promise unparalleled convenience and efficiency, painting a picture of a seamless, futuristic lifestyle. But beneath this shiny surface lies a complex network of power, profit, and politics that governs the digital landscape we inhabit.
Welcome to the realm of technopolitics – a concept introduced by technology expert and political economist Jathan Sadowski. Far from being neutral tools, smart devices are deeply intertwined with political and economic agendas. Take, for example, your smart speaker: it’s not just a convenient assistant; it’s a powerful data-collection machine designed to observe, predict, and, ultimately, influence your behavior.
At the core of this lies digital capitalism, where personal data functions as currency. Every interaction with your devices generates valuable information, fueling an economy that feeds algorithms, targets advertisements, and shapes decisions. But the benefits and risks of this smart revolution are far from evenly distributed. The tech industry driving these innovations is largely concentrated in affluent regions and dominated by a narrow demographic. This further deepens the divide for many communities, including those in the global south, rural areas, women and gender minorities, and people of color, who are often excluded entirely from the equation.
Consider the case of facial recognition technology. While it's touted as a security enhancement, studies have shown these systems perform poorly when identifying women and people with darker skin tones. This isn't just a technical glitch; it's a reflection of the biases embedded in the development process itself. And the real-world repercussions in smart homes or cities are staggering, leaving some literally invisible to technologies that regulate basic access and safety.
As smart technologies become increasingly ubiquitous, it's crucial to look beyond their surface-level conveniences. By understanding the principles of technopolitics, you can begin to see how your devices shape not just your daily routines, but also broader social and economic structures. The smart world is here whether we like it or not, but it's up to everyone to ensure it evolves in a way that benefits all of society, not just a privileged few.
Too Smart (2020) examines the hidden costs and societal impacts of our increasingly connected digital world. It reveals how smart technologies, while promising convenience and efficiency, are fundamentally altering power dynamics, economies, and personal freedoms by extracting and commodifying our data.
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma