No Is Not Enough Book Summary - No Is Not Enough Book explained in key points
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No Is Not Enough summary

Naomi Klein

Resisting the New Shock Politics and Winning the World We Need

3.3 (26 ratings)
21 mins

Brief summary

No Is Not Enough by Naomi Klein is a call to action against Trumpism, offering an urgent manifesto for resistance that includes strategies for achieving a more just society and a sustainable future.

Table of Contents

    No Is Not Enough
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    Donald Trump is a brand and treats the presidency like any other opportunity.

    When Donald Trump won the 2016 presidential election, it came as a shock to many, but it was especially soul-crushing to those who’d devoted much of their life to promoting women’s rights or fighting climate change. It felt as though years of hard work were, in a single night, going up in a puff of smoke.

    If you care about gender equality or the environment, you probably want to resist Trump, and to resist him it helps to know how he operates – and this requires understanding the world of branding.

    By the mid-1980s, there was a popular new trend in business: the secret to success was all about building and selling brands rather than products.

    Companies like Nike, Apple and Starbucks all became superbrands, which means their value is determined more by what their brands represent than by the actual products they offer. Prior to the eighties, a person wouldn’t spend $250 on a pair of sneakers. But then the Nike superbrand sold people on the idea of “Just Do It” and the dream of playing ball like Michael Jordan.

    At this point, the quality of the sneakers and how they were manufactured was far less important than the image represented by the brand. This image became the key to the company’s success, allowing it to do away with responsible business practices, like paying factory workers a living wage. Instead, this work could be outsourced to countries where cheap labor was available at a fraction of the cost.

    This is the kind of business ethics with which Trump is intimately familiar, since he himself is a brand.

    Trump’s primary business is real estate, including hotels, casinos and condominiums, all of which are heavily branded with the letters T-R-U-M-P. Eventually, he began to lease his name to other property owners around the world, and then to various products, like Trump Steaks. And this kind of branding, through the licensing of his name to various places and products, has become his main source of revenue.

    So what does the Trump brand stand for? Wealth, luxurious pomposity, and Donald Trump’s own philosophy: once you're rich, you can do whatever you want.

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    What is No Is Not Enough about?

    No Is Not Enough (2017) offers a critical account of Trump’s first months in the Oval Office, reflecting on how he got there and what we should expect from him. At the heart of this account is not only an unmasking of Trump’s routine shock tactics, but also advice on how we can resist and forge a better tomorrow.

    No Is Not Enough Review

    No Is Not Enough (2017) by Naomi Klein is a thought-provoking book that explores the current political climate and offers insights into how we can create meaningful change. Here's why this book is worth reading:

    • It provides a deep analysis of the roots of our current political crisis, helping readers understand the complexities of the issues at hand.
    • The book offers practical solutions to our biggest challenges, empowering readers to take action and make a difference in their own lives and communities.
    • With its engaging and accessible writing style, No Is Not Enough manages to captivate readers, making it an enjoyable and enlightening read.

    Best quote from No Is Not Enough

    Trumps relationship to gold is the inverse of supermans relation to kryptonite: Trump crumples when hes more than three feet away from something big and shiny.

    —Naomi Klein
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    Who should read No Is Not Enough?

    • Readers trying to make sense of Trump’s presidency
    • Americans outraged by the policies of the Trump administration
    • Activists willing to resist the corporate takeover of politics

    About the Author

    Naomi Klein is a renowned and award-winning author, journalist and filmmaker. Her books include the international bestsellers No Logo: Taking Aim at the Brand Bullies, The Shock Doctrine and This Changes Everything. Klein’s writing can also be found in publications such as the Intercept, the New York Times, Le Monde and the Guardian.

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    No Is Not Enough FAQs 

    What is the main message of No Is Not Enough?

    The main message of No Is Not Enough is that resisting Trump is not enough; we need to build a better world.

    How long does it take to read No Is Not Enough?

    The reading time for No Is Not Enough varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is No Is Not Enough a good book? Is it worth reading?

    No Is Not Enough is worth reading for its insights on activism and alternatives to Trump's policies.

    Who is the author of No Is Not Enough?

    The author of No Is Not Enough is Naomi Klein.

    What to read after No Is Not Enough?

    If you're wondering what to read next after No Is Not Enough, here are some recommendations we suggest:
    • Doppelganger by Naomi Klein
    • The Shock Doctrine by Naomi Klein
    • No Logo by Naomi Klein
    • The Protestant Ethic and the Spirit of Capitalism by Max Weber
    • The Idea Is the Easy Part by Brian Dovey
    • Skin in the Game by Nassim Nicholas Taleb
    • Identity by Francis Fukuyama
    • Living the 80/20 Way by Richard Koch
    • A Short History of Nearly Everything by Bill Bryson
    • The Diary of a CEO by Steven Bartlett