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Mattering summary

Jennifer Breheny Wallace

The Secret to a Life of Deep Connection and Purpose

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Mattering delves into the human desire to matter in a world where social achievement often takes precedence. Jennifer Breheny Wallace explores how meaningful connections and purpose contribute to a fulfilling life.

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Mattering
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Fighting fires – and feeling invisible

Not so long ago, Fire Chief Greg Bulanow of the North Charleston Fire Department realized his firefighters had a problem. Wherever he looked, he saw signs of burnout and disgruntlement; he saw fights, gossiping, heavy drinking, and staff walking out the door. What Bulanow saw was people doing one of the most meaningful jobs imaginable – yet struggling to find meaning in their work.

At first, he thought he could win them back by investing in new trucks and better gear. But this backfired; one firefighter sneered that management was trying to buy their loyalty. Eventually, Bulanow realized the morale problem had a deeper root.

While the firefighters were saving lives daily they rarely got to reap the rewards of their good deeds. They would risk their lives to cut someone out of a car wreck or carry them from a burning building, then the medics would take over, and they'd never know what happened next. This chronic disconnect between action and outcome quietly hollowed out their sense of purpose.

So Fire Chief Bulanow invested his resources smarter. He assigned a medical officer to chase up patient outcomes, brought in a fire investigator to debrief teams on what tactics had worked, and asked Battalion chiefs to regularly flag exceptional work. When someone stood out, he thanked them personally with a handwritten note or a mention at staff meetings.

The cultural shift that followed was profound. At first, Battalion chiefs struggled to see why they should thank people for just doing their jobs, but slowly, they grew more attuned to everyday acts of heroism, and informal praise became the new normal. Firefighters started taking pride in their spaces; they repainted stations, commissioned murals, and designed custom T-shirts. Suddenly, their work didn't just matter – they felt like they did.

This story exemplifies the power of mattering, and shows what happens when we neglect people's need to feel seen. Even those doing deeply meaningful work can burn out when they never experience the results of their efforts. We all need concrete emotional proof that we contribute to our community – something as simple as a neighbor's wave or a handwritten note from your Fire Chief.

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What is Mattering about?

Mattering (2026) reveals why feeling needed, cherished and prioritized is a core human need – and how we can better meet it in an era of unprecedented disconnection. Combining the latest research on human connection with heartfelt stories of real people, this thoughtful exploration shows how we can cultivate genuine care and small acts of kindness to make each other feel important again.

Who should read Mattering?

  • Parents and Educators interested in creating environments where children thrive
  • Business leaders and managers looking to make their employees feel appreciated
  • Anyone who ever asked themselves if they really matter
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About the author

Jennifer Breheny Wallace is a journalist and author. Her book Never Enough about the pitfalls of achievement culture became an instant New York Times bestseller. She has served as an advisor and consultant to the University of Michigan, the Harvard Graduate School of Education, Netflix, LEGO and Calm. She’s also the founder of The Mattering Institute, a nonprofit organization dedicated to creating a culture of mattering in schools.

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