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Shawn Achor

How Strengthening Seven Core Beliefs Predicts Greater Success and a Better Life

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The Power of Beliefs by Shawn Achor reveals how our beliefs shape our reality and influence success. It delves into the science of positive thinking and offers strategies to harness the transformative power of our mindset.

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The Power of Beliefs
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How beliefs change us

As a kid, the author was sure his stuffed animals were guarding him against nightmares. Every night, he lined them up at the foot of his bunk and lay frozen for hours. He was terrified that if one toppled to the floor, a bad dream would follow. He even had proof: every morning after a nightmare, the animals really were on the floor! 

It took three years for him to flip the logic. The animals weren’t falling and causing nightmares; he was thrashing in his sleep and knocking them off. One night, he decided to leave the animals on the floor on purpose. Finally, the nightmares stopped. He changed what he believed and therefore changed what actually happened. 

Once you start looking, you see beliefs steering behavior everywhere. Superstition is a perfect example. Michael Jordan wore his old college shorts under his Bulls uniform every single game, convinced they helped him win. Serena Williams refused to change her socks during a tournament if she was on a winning streak.

Though these superstitions might seem ridiculous, there’s evidence they might actually work. It’s not that dirty socks are magic. But superstition can act like a placebo. You believe the dirty socks make you play better, so you might actually play better. The belief doesn’t have to be in something factual to have real effects.

That lens also decides what you notice in the first place. In a famous experiment, psychologist Richard Wiseman handed people a newspaper and asked them to count the photographs inside. On page two, in big bold letters, sat a message: stop counting, there are 43 photos, tell us and collect a bigger reward. People who considered themselves lucky tended to spot the message and cash in. People who considered themselves unlucky, however, plowed right past it and ended up earning less. The opportunity was identical, but people’s beliefs changed what they could see. 

The flip side of the placebo is the nocebo: a false negative belief that produces real harm. One study had women read an article claiming that women are bad at math and then were asked to take a math test. The women who read the article scored worse than those who hadn’t. 

Belief isn’t magic –⁠ you can’t just believe your way into winning the lottery. It works best when it moves the odds your behavior can reach. Take believing you could play in the NBA. A high schooler’s raw odds for this are 0.009 percent –⁠ basically zero. Yet training hard enough to make a college team lifts the odds to over one percent. That sounds tiny until you realize they’ve multiplied their chances by 121 times –⁠ more than a 12,000 percent improvement. Belief plus behavior is where the math actually moves.

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What is The Power of Beliefs about?

The Power of Beliefs (2026) argues that the beliefs we hold are the greatest predictor of our future, shaping both how we see reality and what happens next. Drawing on two decades of research across organizations like NASA, the NFL, and the Fortune 100, it shows how strengthening a group of core beliefs changes the math of what feels possible, and in doing so reshapes the path our lives take. Rather than offering hollow positive thinking, it treats belief as a practical mechanism that alters what we notice, what we attempt, and how others help sustain us. 

Who should read The Power of Beliefs?

  • People feeling stuck or navigating a transition in their lives
  • Self-help skeptics looking for a rigorous, research-backed take on mindset
  • Leaders, managers, and coaches looking for frameworks on limiting beliefs
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About the author

Shawn Achor is a researcher, public speaker, and co-founder of the Institute for Applied Positive Research. His TEDx talk ranks among the most viewed TED talks of all time, and he’s consulted for the Marines, every team owner in the NBA, more than half of the Fortune 100 list, and many other groups. In addition to frequently writing for the Harvard Business Review, he has written several books, including The Happiness Advantage, Big Potential, and Before Happiness. 

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