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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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The Business of Good summary
Jason Haber
Social Entrepreneurship and the New Bottom Line
15 mins
Brief summary
'The Business of Good' by Jason Haber is a guide on how entrepreneurs can apply their skills to tackle social problems. It showcases successful social ventures and provides practical insights on how to create sustainable enterprises that drive social impact.
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The Business of Good
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Key idea 1 of 6
A social entrepreneur can make money while having a positive impact and growing a business.
What do you know about the concept of social entrepreneurship?
You might question whether such a concept is even possible, as it certainly costs plenty of money to tackle issues such as climate change or poverty.
Social entrepreneurs seek out investors who are interested in making both a social impact and seeing a return on their investment. Such investments are called impact investments.
An impact investment differs from a regular investment because the intent behind the investment is rooted in the desire for social change. In other words, the goal of an impact investment is to create a beneficial social impact.
To measure success, it’s necessary to account for profits, as well as the amount of social good inspired by the investment.
A survey by the Global Impact Investing Network (GIIN) and JPMorgan Chase found that in 2014, some 146 impact investors invested a total of $10.6 billion in projects.
According to the report, 91 percent of impact investors experienced returns that met or exceeded expectations and a whopping 98 percent said the social impact of the investment was in line with or exceeded what they expected.
So from an investor’s perspective, impact investments are effective. When it comes to companies, however, it’s also possible to turn a profit while changing the world for the better.
Just like an impact investor, a business can make a social impact, too.
While many companies already have sustainability departments or donate to charity, social entrepreneurship works differently by making the social impact of charity as central to the business as profits.
The author’s real estate agency, for example, had a social mission. For every deal it closed, a portion of proceeds went to a charity that builds wells in communities without access to clean water.
Focusing on this social good gave the young company a competitive advantage, and helped it attract new clients. This example proves that it’s possible to make money while addressing social issues.
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What is The Business of Good about?
The Business of Good (2016) is your guide to social entrepreneurship and earning a living while making a difference in the world. These blinks explain how communities benefit from this new way of doing business and how you gain, too, in becoming a successful social entrepreneur.
The Business of Good Review
The Business of Good (2016) is a book that explores how social entrepreneurs are changing the world through innovative business practices. Here's why this book is worth reading:
- It offers insightful stories and case studies of successful social entrepreneurs, providing inspiration and actionable advice for those interested in making a positive impact.
- By combining business and social impact, the book demonstrates how profitability and social good can go hand in hand, challenging traditional business models and inspiring readers to think differently.
- The book's engaging storytelling and practical insights make it an enjoyable and informative read, ensuring that readers won't find it dull or uninteresting.
Best quote from The Business of Good
I like to define social entrepreneurship broadly as the mechanism by which private sector actors solve public and private sector problems.
—Jason Haber
Who should read The Business of Good?
- Established or aspiring social entrepreneurs
- Professionals in the field of development
- People curious about the evolution of capitalism
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The Business of Good FAQs
What is the main message of The Business of Good?
The main message of The Business of Good is the power of combining business and social impact for a better world.
How long does it take to read The Business of Good?
The reading time for The Business of Good varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is The Business of Good a good book? Is it worth reading?
The Business of Good is worth reading for its insights on pursuing purpose-driven business. It offers inspiration and practical tips for creating positive impact.
Who is the author of The Business of Good?
The author of The Business of Good is Jason Haber.
What to read after The Business of Good?
If you're wondering what to read next after The Business of Good, here are some recommendations we suggest:
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- Building Social Business by Muhammad Yunus
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- 7 Principles of Transformational Leadership by Hugh Blane
- Return on Ambition by Nicolai Chen Nielsen and Nicolai Tillisch
- The Motivation Code by Todd Henry with Ron Penner
- Singletasking by Devora Zack
- Stop Self-Sabotage by Dr. Judy Ho
- Source Code by Bill Gates
- Sleep Drink Breathe by Michael Breus