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How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

By Rosabeth Moss Kanter
12-minute read
Audio available
SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good by Rosabeth Moss Kanter

SuperCorp (2009) is an introduction to a new breed of business: the vanguard company. Find out how these companies are able to make healthy profits while simultaneously meeting societal needs and acting as forces for good in their communities.

  • Business executives and CEOs
  • Anyone interested in socially responsible corporations
  • Students of business

Rosabeth Moss Kanter is a professor at the Harvard Business School specializing in strategy, leadership and innovation from the perspective of social change. She is the former editor of the Harvard Business Review and the author of several books, including Confidence: How Winning Streaks and Losing Streaks Begin and End.

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