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Starting a Service-Based Business

Cover Image for the collection 'Starting a Service-Based Business'

Starting a Service-Based Business

Advice on how to sell the invisible
By The Blinkist Curators
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What's it about?

Pure service-based businesses require a unique set of strategic management and marketing skills. Unlike product-oriented business, service businesses deal with intangibles that can make it hard to pitch their business against competitors, and to substantiate pricing strategies that are agreeable with potential consumers. These Blinks take a closer look at service-based businesses, and provide tips and advice on strategy and marketing specific to their needs.

Starting a Service-Based Business

Advice on how to sell the invisible
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