Better than a summary
The Art of Social Media summary
Guy Kawasaki & Peg Fitzpatrick
Power Tips for Power Users
- 3.4 (111 ratings)
- 9 mins
- 4 Key ideas
- Audio & text
No credit card required · Cancel anytime
"The Art of Social Media" by Guy Kawasaki and Peg Fitzpatrick is a comprehensive guide that helps readers master the art of social media marketing. With practical tips and tricks, this book is a must-read for anyone looking to establish their brand's online presence.
The Art of Social Media
Summary of 4 key ideas
Audio & text in the Blinkist app
Key ideas in The Art of Social Media
- 1
- 2
- 3
- 4
Key idea 1 of 4
Drunken profile pic and handle, “MartiniMom?” Think about how you present yourself online.
The first things you see on any social media platform are a picture and a name.
With these two tiny pieces of information, people make a snap decision: to follow, or not?
If you want to give yourself a headstart on social media, you need to take seriously the importance of screen names and profile pictures.
First off, today’s clever username may be tomorrow’s regret. A name like MartiniMom or HatTrickHank might be funny now, but potentially embarrassing if you want to connect with serious businesses in the future!
The best screen names are simple, memorable and logical. The best option? Your own name. And in full! A screen name like “Guy Kawasaki” is a cut above something like “G.T. Kawasaki.”
Once you’ve chosen a screen name, you’ll need a vanity URL for the social network you’re using.
This way, people will see your name in the URL of your profile, such as plus.google.com/+JohnDoe/. Without a vanity URL, your profile will be identified by just a random string of numbers.
Depending on the social network, it might be too late to get a unique URL that includes your name, but you should try and get something as close as possible. If you want to be remembered, you’ll need something better than a string of numbers!
Next, consider your profile picture. For one, a picture proves that the page really belongs to you. There might be hundreds of people with your name, so you’ll need a profile picture to make yourself recognizable.
Profile pictures can also communicate more than just your identity. They should ideally give the impression of someone likeable, trustworthy and competent. So choose one where you’re smiling and your face is clearly visible.
More knowledge in less time
Read or listen
Get the key ideas from nonfiction bestsellers in minutes, not hours.
Find your next read
Get book lists curated by experts and personalized recommendations.
Shortcasts
We've teamed up with podcast creators to bring you key insights from podcasts.
What is The Art of Social Media about?
The Art of Social Media reveals the most effective ways to promote yourself or your product professionally on social media platforms. The authors explain how to get the most of the many dominant social media platforms today, including Google+, Facebook, Twitter and others.
The Art of Social Media Review
The Art of Social Media (2014) by Guy Kawasaki and Peg Fitzpatrick is a comprehensive guide on leveraging social media to grow your business and personal brand. Here's why this book is worth reading:
- It offers a wealth of practical tips and strategies for utilizing different social media platforms effectively, helping you establish a strong online presence.
- With its actionable advice on creating compelling content, optimizing profiles, and engaging with followers, it provides invaluable guidance for building a loyal community.
- The book's emphasis on authenticity and creativity sets it apart, inspiring readers to approach social media with a fresh perspective and stand out from the crowd.
Who should read The Art of Social Media?
- Anyone who wants to better promote their business
- Anyone who wants to gain a wider audience on social media
- Anyone looking to optimize their profile on social media sites
Categories with The Art of Social Media
Book summaries like The Art of Social Media
The End of MarketingCarlos GilHumanizing Your Brand in the Age of Social Media and AI21 min4.2
Likeable Social MediaDave KerpenHow To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter24 min4.3
Jab, Jab, Jab, Right HookGary VaynerchukHow to Tell Your Story in a Noisy Social World11 min3.7
The New Rules of Marketing & PRDavid Meerman ScottHow To Use Social Media, Online Video, Mobile Applications, Blogs, New Releases & Viral Marketing to Reach Buyers Directly17 min4.2
Think and Grow RichNapoleon HillThe secrets of 40 millionaires' wealth, revealed15 min4.4
Me, My Customer, and AIHenrik WerdelinThe New Rules of Entrepreneurship18 min3.7
Creativity, Inc.Ed Catmull with Amy WallaceOvercoming the Unseen Forces That Stand in the Way of True Inspiration19 min4.2
Extreme OwnershipJocko Willink and Leif BabinHow U.S. Navy SEALs Lead and Win15 min4.5
Digital Marketing StrategySimon KingsnorthAn Integrated Approach to Online Marketing20 min4.0
Small Moves, Big LifeAndrea Leigh RogersSupercharge Your Energy, Productivity, and Happiness17 min4.4
What Your Childhood Memories Say About YouKevin LemanAnd What You Can Do about It19 min4.6
Growth Hacker MarketingRyan HolidayA Primer on the Future of PR, Marketing and Advertising14 min4.2
Crushing it!Gary VaynerchukHow Great Entrepreneurs Build Their Business and Influence – and How You Can, too. 25 min4.2
Humor MeChristopher DuffyHow Laughing More Can Make You Present, Creative, Connected, and Happy20 min4.6
What Great Brands DoDenise Lee YohnThe Seven Brand-Building Principles That Separate the Best from the Rest22 min4.4
Get Smart!Brian TracyHow to Think and Act Like the Most Successful and Highest-Paid People in Every Field28 min4.2
The 4-Hour WorkweekTim FerrissEscape 9–5, Live Anywhere, and Join the New Rich29 min4.2
Zero to OnePeter Thiel with Blake MastersNotes on Startups, or How to Build The Future26 min4.6
The 5 AM ClubRobin SharmaOwn Your Morning. Elevate Your Life.22 min4.4
Obviously AwesomeApril DunfordHow to Nail Product Positioning so Customers Get It, Buy It, Love It13 min3.9
Make Your BedWilliam H. McRavenLittle Things That Can Change Your Life… And Maybe The World11 min4.0
Getting The Love You WantHarville HendrixA Guide for Couples18 min4.3
How to DecideAnnie DukeSimple Tools for Making Better Choices27 min4.4
The Let Them TheoryMel RobbinsA Life-Changing Tool That People Can't Stop Talking About25 min4.5
Atomic HabitsJames ClearAn Easy and Proven Way to Build Good Habits and Break Bad Ones25 min4.6
Twelve and a HalfGary VaynerchukLeveraging the Emotional Ingredients Necessary for Business Success27 min4.3
80/20 Sales and MarketingPerry MarshallThe Definitive Guide to Working Less and Making More14 min4.2
The 8th HabitStephen R. CoveyFrom Effectiveness to Greatness17 min4.0
In a Good PlaceLeidy KlotzHow the Spaces Where We Live, Work, and Play Can Help Us Thrive21 min4.3
Making Great RelationshipsRick HansonSimple Practices for Solving Conflicts, Building Connection, and Fostering Love20 min4.4
AQLiz TranA New Kind of Intelligence for a World That's Always Changing18 min4.4
$100M LeadsAlex HormoziHow to Get Strangers to Want to Buy Your Stuff17 min4.4
Lead with a StoryPaul SmithA Guide to Crafting Business Narratives that Captivate, Convince and Inspire19 min4.1
The Laws of ThoughtTom GriffithsThe Quest for a Mathematical Theory of the Mind19 min4.3
RangeDavid EpsteinWhy Generalists Triumph in a Specialized World24 min4.3
Life Is in the TransitionsBruce FeilerMastering Change at Any Age27 min4.5
How to Grow Your Small BusinessDonald MillerA 6-Part Strategy to Help Your Business Take Off16 min4.6
How to Stop ProcrastinatingSteve ScottA Simple Guide to Mastering Difficult Tasks19 min4.2
MuskismQuinn Slobodian & Ben TarnoffA Guide for the Perplexed28 min4.1
The Leader's Guide to Lateral Thinking SkillsPaul SloaneUnlock the Creativity and Innovation in You and Your Team18 min4.5
One Move Makes All the DifferenceMartin R. MendelsonHow to Discover Your Power and Transform Your Life21 min4.5
Surrounded by SetbacksThomas EriksonTurning Obstacles into Success (When Everything Goes to Hell)20 min4.5
Start With WhySimon SinekHow Great Leaders Inspire Everyone to Take Action 21 min4.6
RevealingLeslie JohnThe Underrated Power of Oversharing19 min4.1
The Creative Thinking HandbookChris Griffiths & Melina CostiYour Step-by-Step Guide to Problem Solving in Business19 min4.1
AI Strategy for Sales and MarketingKatie KingConnecting Marketing, Sales and Customer Experience22 min4.4
The Love Language That Matters MostGary ChapmanHow to Personalize Love So They Really Feel It18 min4.7
The AI-First CompanyAsh FontanaHow to Compete and Win with Artificial Intelligence16 min3.8
OutlivePeter AttiaThe Science and Art of Longevity20 min4.3
Surrounded by IdiotsThomas EriksonThe Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)23 min4.3
People ❤️ Blinkist
Become a member of our community of 43 million people
96k ratings
73k ratings
Laura H.
When I saw Blinkist had produced an infographic style Blink for the Rich Dad, Poor Dad book, it was a good reminder of the concepts I loved.
Jonathan A.
Clearly communicates the value proposition of the most popular book summaries and offers a relatable, tangible template that I can use immediately.
Renee D.
I'm absolutely thrilled that Blinkist now offers infographics! I can't get enough of them—they're such a fun and effective way to grasp and remember key points.
People also liked these summaries
The Psychology of SellingBrian TracyIncrease your sales faster and easier than you ever thought possible11 min4.2
The Book of Ichigo IchieHéctor GarcíaThe Art of Making the Most of Every Moment, the Japanese Way24 min4.7
The Mindful Way Through DepressionMark WilliamsFreeing Yourself from Chronic Unhappiness20 min4.5
Prompting Made SimpleRajeev KapurHow to Use ChatGPT and Unlock the Power of AI19 min4.1
You Are a Badass at Making MoneyJen SinceroMaster the Mindset of Wealth14 min3.6
Stop Doing That Sh*tGary John BishopEnd Self-Sabotage and Demand Your Life Back14 min4.2
The Highly Sensitive Person's Guide to Dealing with Toxic PeopleShahida ArabiHow to Reclaim Your Power from Narcissists and Other Manipulators17 min4.4
Cleaning Up Your Mental MessCaroline Leaf5 Simple, Scientifically Proven Steps to Reduce Anxiety, Stress, and Toxic Thinkin22 min4.3
Talking to StrangersMalcolm GladwellWhat We Should Know about the People We Don’t Know21 min3.8
Your Best Meeting EverRebecca Hinds7 Principles for Designing Meetings That Get Things Done18 min4.3
The Comfort BookMatt HaigHopeful Reflections on the Beauty and Unpredictability of Existence24 min4.7
The Presentation of Self in Everyday LifeErving GoffmanA classic study of human behavior18 min4.1
ProteinSamantha KingThe Making of a Nutritional Superstar23 min4.0
The Sales Skills BookGerald ZanklA Concise Introduction to the Art of Selling17 min4.7
The Courage to Be DislikedIchiro Kishimi & Fumitake KogaThe Japanese Phenomenon That Shows You How to Change Your Life and Achieve Real Happiness20 min4.0
High Performance HabitsBrendon BurchardHow Extraordinary People Become That Way18 min4.6
Perennial SellerRyan HolidayThe Art of Making and Marketing Work that Lasts18 min3.9
We Are All WeirdSeth GodinThe Rise of Tribes and the End of Normal14 min4.4
The Absent Father Effect on DaughtersSusan E. SchwartzFather Desire, Father Wounds23 min4.0
Stillness Is the KeyRyan HolidayTimeless Stoic and Buddhist philosophy33 min4.6
Growth Data Analytics PlaybookMengying LiHow to Turn Gut Instinct into Data-Driven Product Growth22 min4.3
How to LoveThich Nhat HanhMindful lessons on love21 min4.4
The Obstacle is the WayRyan HolidayThe Timeless Art of Turning Trials Into Triumph31 min4.6
The Almanack of Naval RavikantEric JorgensonA Guide to Wealth and Happiness24 min4.6
DIRTY LAUNDRYRichard Pink & Roxanne EmeryWhy adults with ADHD are so ashamed and what we can do to help17 min4.3
Facebook MarketingGreg BrooksA Step-By-Step Guide to Guaranteed Results14 min3.9
The 48 Laws of PowerRobert GreeneThe secret methods to getting what you want33 min4.1
Building a StoryBrandDonald MillerClarify Your Message So Customers Will Listen22 min4.7
The Science of Self-DisciplinePeter HollinsResist Temptation and Achieve Your Goals19 min4.6
Start FinishingCharlie GilkeyHow to Go from Idea to Done19 min4.5
Measure What MattersJohn DoerrHow Google, Bono, and the Gates Foundation Rock the World with OKRs20 min4.4
Future SkillsBernard MarrThe 20 Skills and Competencies Everyone Needs to Succeed in a Digital World18 min3.9
Not NiceAziz GazipuraStop People Pleasing, Staying Silent, and Feeling Guilty... . and Start Speaking Up, Saying No, and Unapologetically Being Yourself19 min4.4
The Obesity CodeJason FungUnlocking the Secrets of Weight Loss22 min4.5
A Trick of the MindDaniel YonHow the Brain Invents Your Reality22 min4.3
The Untethered SoulMichael A. SingerThe Journey Beyond Yourself12 min4.4
Tiny Humans, Big EmotionsAlyssa Gloria Campbell & Lauren StaubleHow to Navigate Tantrums, Meltdowns, and Defiance to Raise Emotionally Intelligent Children20 min4.1
The Miracle MorningHal ElrodThe Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8 A.M.)20 min4.5
WeightlessRocio Salas-WhalenA Doctor's Guide to GLP-1 Medications, Sustainable Weight Loss, and the Health You Deserve21 min4.2
How to Make People Like You in 90 Seconds or LessNicholas BoothmanMake Instant, Meaningful Connections for Interviewing, Selling, Managing, Pitching31 min4.2
Key Person of InfluenceKevin HarringtonBecome One of the Most Highly Valued People in Your Industry17 min4.1
Strategic Kaizen™Masaaki ImaiUsing Flow, Synchronization, and Leveling Assessment to Measure and Strengthen Operational Performance22 min4.5
LinchpinSeth GodinAre You Indispensable?12 min4.4
Never FinishedDavid GogginsUnshackle Your Mind and Win the War Within17 min4.5
PrinciplesRay DalioLife and Work15 min3.8
Living the 80/20 WayRichard KochWork Less, Worry Less, Succeed More, Enjoy More13 min3.8
The How of HappinessSonja LyubomirskyA New Approach to Getting the Life You Want27 min4.5
How to Be EnoughEllen HendriksenSelf-Acceptance for Self-Critics and Perfectionists17 min4.4
SmarterEmily Austen10 Lessons for a More Productive and Less-Stressed Life19 min4.3
The Sales BibleJeffrey GitomerThe Ultimate Sales Resource19 min4.1
Trusted by the world's leading brands
Powerful ideas from top nonfiction
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get started
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
The Art of Social Media FAQs
What is the main message of The Art of Social Media?
The main message of The Art of Social Media is how to use social media to promote yourself or your business effectively.
How long does it take to read The Art of Social Media?
The reading time for The Art of Social Media varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is The Art of Social Media a good book? Is it worth reading?
The Art of Social Media is a valuable read for anyone looking to improve their social media presence. It offers practical tips and strategies for success.
Who is the author of The Art of Social Media?
The authors of The Art of Social Media are Guy Kawasaki and Peg Fitzpatrick.