Success Secrets of the Online Marketing Superstars summary

Everyone’s saying it. And guess what? It’s true. Social media is king! Nearly everyone has an account somewhere, whether it’s on Facebook, Twitter, Instagram or Pinterest. Statistics show that 73 percent of all internet users also use social media. That’s a lot of prospective customers! So how can you reach out to them?

By arming yourself with a social media strategy. This is an outline of why and how you’ll use social media to achieve your business objectives. This might sound simple, but it’s a crucial step. Putting content onto the internet without a social media strategy is like getting into a car without deciding on a destination. You won’t know if you’ve arrived if you had no idea where you wanted to go in the first place!

These days, the internet is huge. With so many companies out there competing for the customer’s attention, how can you, a mere blogger, make your mark? Short-form microcontent is the answer.

Short-form microcontent may take the form of photos, memes, GIFS or text images, which are pictures with short pieces of writing like titles or quotations superimposed on top. These can be deployed on social media networks to catch the attention of your readers and encourage them to seek out your long-form content too. You could keep it as simple as posting an image on Facebook with a link to your blog.

We go nuts for video! YouTube is the second-most popular search engine; using video will increase your chance of featuring on page one of a Google search by 53 times and it’s predicted that video will account for 90 percent of web traffic in 2017. It’s clear that video is a brilliant tool for your company’s future.

But beware – not just any video will do. Before you start planning your viral videos, build a video marketing strategy. This outlines your goals, your viewers, and how you’ll get your videos to them. With a clear and calculated strategy, you won’t need expensive cameras or stunning lighting.

So, you want a brilliant blog. One where new posts are eagerly awaited, and not just by members of your immediate family. If you want a strong following and an ever-growing blog, there are a few tips that’ll help you get there.

The first step is research. The internet, as you well know, is already saturated with blogs. If you want yours to stand out and be worth reading, find ways to set yourself apart from competitors. As they say, keep your friends close, and your enemies closer! Get to know your competitors. What do they write about? Do they do it well? What is their content missing? Give your customers what your competitors don’t provide and you’ll have the edge.

The key message in this book:

With a clever, calculated strategy, anyone can create a successful online marketing campaign. Microcontent and video marketing are essential tools for building a follower base that will turn you and your business into a valued resource that customers trust.