The New Rules of Marketing & PR summary

These days, customers can scrutinize your brand on social media and publish their own thoughts to an audience of hundreds, if not thousands, of people. Whatever they communicate can make or break a company’s reputation!

If you want your brand to thrive in this hyperconnected world, there are a few things to keep in mind.

Wouldn’t you like to know what people are saying about your company? Granted, the truth might not always be pleasant, but once you start seeing such chatter as brand feedback, it can be incredibly valuable. This is why the importance of bloggers should never be underestimated.

A blog is a personal website, in which someone who either specializes or is interested in a certain topic shares stories and opinions. Blogs can offer fascinating reading material and often build followings with thousands of dedicated readers.

Creating videos and sharing them across multiple online platforms has never been easier than today. In fact, video is primed to become the leading form of digital marketing.

But what should your videos be about? To take advantage of the power of video to communicate your brand message, you’ve got to tell an authentic story.

Going “viral” has a lot to do with luck and timing. But there are patterns to which a savvy marketer should pay attention. If you want to generate buzz for your brand, you can use these patterns to your company’s advantage.

First, you need an idea that people will want to share. And although you might think your product is great, chances are a simple story about it won’t go viral.

For better or worse, the internet has changed our lives forever. With instant communication and endless information at our fingertips, daily life moves at a much faster pace than before.

The same goes for doing business, and the most successful brands know how to act quickly to get the marketing results they want.

Let’s go back to the basics for a moment. If you want to target the right customers, you first have to know who they are. For this purpose, you need to establish buyer personas.

Buyer personas are the foundations for any effective marketing campaign. These personas allow you to create a model of your ideal customer, and then tailor your branding accordingly.