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Gabriele Oettingen

Inside the New Science of Motivation

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Rethinking Positive Thinking challenges the conventional notion of positive thinking. Author Gabriele Oettingen introduces mental contrasting, a practical strategy that combines envisioning positive outcomes with realistic obstacle assessment to achieve meaningful goals.

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Rethinking Positive Thinking
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The positive thinking trap

Dream big, they say. Visualize your best life; picture yourself crushing your goals; imagine every detail of your future. Well, here’s a twist: twenty years of research suggests this strategy might be exactly what’s holding us back.

The evidence is both fascinating and a bit unsettling. One study followed a group of women trying to lose weight. You might think the ones who harnessed their imagination – who spent time visualizing themselves looking slim – would be more motivated. Instead, they lost 24 pounds less than those who didn’t indulge in these rosy visions. 

The same pattern showed up everywhere researchers looked. A 1988 study of job seekers found that those who frequently imagined themselves in their dream positions ended up sending out fewer applications and landing lower-paying jobs. In another study, college students who daydreamed about romantic connections were less likely to actually ask someone out. 

What makes these and other study findings so compelling isn’t just their consistency – it’s how carefully they were verified. When some researchers studied effects on academic performance, they didn’t just ask students how they were doing; they tracked actual grades. When they looked at recovery from hip surgery, they brought in physical therapists who knew nothing about the study to measure patient progress. 

Time after time, across months and years of follow-up, the pattern held: The more people indulged in idealized visions of the future, the less they achieved in reality.

Why? 

Think of it like watching a movie trailer versus actually making a film. The trailer gives you some of the emotional payoff – the excitement, the triumph, the satisfaction – without any of the grueling work of production. Our brains, it seems, can fall for a similar trick. When we spend time fantasizing about our goals, we get a little hit of pleasure – one that feels nice, but can actually sap our drive to pursue our goals in real life. 

It’s not that optimism itself is bad – but rather there’s a world of difference between pure fantasy and positive expectations based on experience. When we let ourselves get lost in those perfect, polished daydreams, we can end up undermining the very things we’re dreaming about.

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What is Rethinking Positive Thinking about?

Rethinking Positive Thinking (2014) challenges the widespread belief that positive thinking alone leads to success. It introduces a new approach called mental contrasting, which combines optimistic dreaming with a clear-eyed view of obstacles, allowing people to achieve their goals more effectively.

Who should read Rethinking Positive Thinking?

  • Self-help enthusiasts who feel stuck
  • Goal-setters frustrated by lack of progress despite positive attitudes
  • Coaches seeking evidence-based techniques for their clients
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About the author

Gabriele Oettingen is a professor of psychology who holds dual appointments at New York University and the University of Hamburg. Her research focuses on psychology and behavioral science, focusing on how thoughts about the future influence human behavior. 

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