Jab, Jab, Jab, Right Hook summary

Take a look around you. How many people do you see fiddling with their phones?

The rapid spread of cell phones has completely changed the way we consume media. In the United States alone, there are nearly 325 million mobile phone subscriptions. To put that into perspective, the total population in 2013 was 316 million!

So what do these social changes mean for marketers? Well, your marketing needs great content, and you’ve got to tell people enticing stories.

The only way you can stand out in the noisy world of social media is through outstanding content. We no longer see individual ad campaigns that launch for six months or so, as used to be the case for TV. Nowadays, strong marketing means year-round campaigns that provide fresh content daily.

What role does Facebook play in all this?

Facebook is really the dream space for interacting with consumers. It’s a constant hive of activity – in 2012, there were over a billion active users each month. Shockingly, Facebook accounts for one-fifth of total webpage views in the United States.

What about tweets? They’re everywhere, but can they bring in real revenue?

Well, Twitter provides great opportunities for businesses, but it’s often inefficiently used. It can be another dream for marketers, as it allows them to connect directly with consumers.

Any marketers targeting a female demographic would be crazy not to use Pinterest.

It’s the perfect social media platform for sales, especially for women. Pinterest provides virtual “pin boards” that people can “pin” images to. So companies can create virtual store fronts where each image links directly to their home site.