The One Hour Content Plan summary

It doesn’t matter whether it’s a boy, girl or potential employer, it pays to know what someone’s into if you want to impress them, and that goes for the readers of your blog as well.

So what do you need to know about them? Think about your friends. What you know about them is also what you’ll need to find out about your readers. What makes them tick? What puts a smile on their face? What are their dreams? Knowing this means you can cut to the chase, addressing them directly without worrying about whether they’ll like your content or not.

Here’s the million-dollar question: How can you generate exciting new content ideas for your blog? In this blink, you’ll learn two strategies that’ll help you do just that.

The first technique is called the expert method. This is about breaking your content categories down into subcategories and topics. Doing so makes for a much more satisfying reading experience, as it allows your blog’s followers to quickly become experts in content categories.

Creating engaging content is one thing, but using it to offer products or services is quite another. How can you convince your readers to hit the buy button and turn your blog into a moneymaker?

That’s where the offer method comes in. The offer method is a technique for designing content that shows readers how your service or products solves problems they didn’t even know they had. It’s a five-step process. At each stage, you’ll need to ask yourself what content will take them to the next step.

Imagine how confusing it’d be for your friends if every time you hung out you spoke to them in a different voice and used different terminology. The same goes for brands. If you want people to associate your brand with a particular identity, you need to maintain a consistent tone.

To do that, you first have to come up with a “brand voice.” This basically covers the way you communicate. It’s about sticking to a particular tone and consistently using the same kind of words and style. So, if you’re consistently witty, don’t suddenly turn super serious, or vice versa. Inconsistency confuses your readers. In fact, few things will make the experience of reading your blog more off-putting.