Meet The App That Revolutionized Book Reading For 18 Million People

A recently conducted Gallup poll found that a work week for the average full-time American employee is 47 hours (or nearly 6 days a week), and they usually have only 19 minutes to devote to reading.

So we thought: what if it were possible to take those 19 minutes of reading time a day and deliver people the kind of knowledge they need to be their best?

Could our digital publishing company, by devoting all of our skills and heart to finding a solution, crack this problem?

Launched in 2013, Blinkist offers overviews of bestselling books that can be read in 15 minutes or fewer. The app has high-powered summaries of insights from over 4,500 must-read nonfiction books.

Thousands are reading every day with the Blinkist app, and more are discovering it every day.

Why are so many people in love with our little reading app? Here are 4 of our favorite reasons.

1. Backed By Science: The Product & The Service

We filter through the noise to make sure you get knowledge you can trust. That means sorting through millions of books published worldwide every year to find the very best nonfiction books out there.

Then, our subject specialists, writers, and editors identify the key ideas from each of these hand-selected books and transform them into smart, useful summaries of insights. That means you get the essential elements of the writer’s main ideas — that you can consume within 15 minutes.

Better yet, our content is scientifically formulated with brain-based learning to be memorable and clear. This also means that it’s easy to learn wherever, whenever you have a moment—just pick up where you left off, and use audio to learn if you’re suddenly on the move.

Even Blinkist’s in-app reader was designed to be easy on the eyes and pleasing to the brain. Plus, Blinkist is built to tailor itself to you: as you start reading, favoriting, and highlighting with Blinkist, the app will surface new titles you’ll love.

2. The Innovation

Blinkist makes it possible to discover new thinkers and ideas that matter, keep learning every day, and take some of the pressure off your quest to be an informed citizen and a better you.

As the world gets faster and faster, we’ll keep on making it easy and enjoyable to fit reading and learning back into every single day. We’ll go where the best ideas are—whether that’s books, articles, podcasts, or other media—and bring them to you. You can count on it.

3. Audio

Audio fits into the day in a way text sometimes can’t, so even if there are times when it seems like those 19 minutes a day you’ve got for reading might slip through your fingers, it’s still possible to fit in a little learning. Lots of our users love audio because of our narrators, all real people from around the world, trained to deliver an intimate audio learning experience.

4. Real People

We don’t rely on algorithms to choose our content. We read every book ourselves, we write every “book-in-blinks”, we edit and record every single pack of key insights. We’re people who care deeply about learning and getting to the bottom of the big ideas that matter—in every subject.

We come from 41 countries and have a collection of degrees and experience that runs the gamut from former hadron collider operator to literature professor to museum tour guide to mathematician.

We’re people—not bots—and we like to think that this shows in the care we put into our work and how much love we get from our community.

5. The Library

The Blinkist library contains over 4,500 titles across 27 different categories such as Self Improvement, Entrepreneurship, Parenting, Sex & Relationships, and Management & Leadership among many others.

The curation team ensures that time-honored favorites sit next to the latest bestsellers and talked-about titles so that you can be sure you’re getting a comprehensive look across the breadth of nonfiction. There are approximately 70 new titles added to the app every week so even the most voracious reader will never run out of great content.

To help you discover great books, the app recommends new titles daily and you also get personalized recommendations based on your reading history. Regularly updated in-app reading lists also provide you with a way to keep abreast of current topics as well as the reading lists of well-known people such as Arianna Huffington, Marc Andreessen, Bill Gates and Tim Ferriss. With the Blinkist app, you’ll never be short of inspiration!

Be part of it! Download the Blinkist app now and join 18 million other people who love to learn.