Beyond Design Thinking

Cover Image for the collection 'Beyond Design Thinking'

Create connections by focusing on moments and emotions

By The Blinkist Curators

What's it about?

Creativity Entrepreneurship

Explore the depth of design thinking with these Blinks and Shortcast episodes! Find out how and why tapping into your users' emotions and desires can bring about aha-moments to create connections that last. Learn why some products go viral and maintain a strong following of enthusiastic users, and why other fall flat.

Beyond Design Thinking

Create connections by focusing on moments and emotions

Joyful

Ingrid Fetell Lee

The Surprising Power of Ordinary Things to Create Extraordinary Happiness

Switch

Chip Heath & Dan Heath

How to Change Things When Change Is Hard

Happy City

Charles Montgomery

Transforming Our Lives Through Urban Design

Product Failures: Audible

Product Failures: Audible

Sometimes the answer isn't to design for the system. Audiobook and podcast company Audible learned this the hard way when they made a fundamental mistake in redesigning their app to fit a new iPhone update. In this episode, you'll hear what it was, what happened, and how it was fixed—and come away with some insight on what you can do to avoid the same situation.

Hooked

How to Build Habit-Forming Products

Unconscious Branding

Unconscious Branding

Douglas van Praet

How Neuroscience Can Empower (and Inspire) Marketing

The Smarter Screen

The Smarter Screen

Shlomo Benartzi

What Your Business Can Learn from the Way Consumers Think Online

Damian Bradfield: Balancing Ethics and Growth

Damian Bradfield: Balancing Ethics and Growth

Have you ever heard of a company that gives away 30% of its profits to the arts? Or a company that values stunning design and a simple user experience over maximizing their gain? WeTransfer is the company that does exactly that. The file sharing platform transfers over a billion files a week, but is rooted in its principles of giving back to society and an uncompromising approach to design. In this episode, WeTransfer CEO Damian Bradfield shares the insights he learned as he helped grow the company into what it is today. He'll take you through some approaches on how to lead—and grow—an effective business without compromising your ethical beliefs.

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