Donald A. Norman Books
Donald Norman is Professor Emeritus of Cognitive Science at the University of California, San Diego. His other books include the best-selling Emotional Design and Living with Complexity.
What's The Design of Everyday Things about?
This book explores the cognitive psychology of good design and what makes a product that responds to users’ needs. The author develops the common barriers to good design, how to reduce and fix errors, and how to bring users and technology closer together.
Who should read The Design of Everyday Things?
- Designers, product managers, distributors, creators and manufacturers
- Anyone who teaches design or other disciplines requiring creativity and inventiveness from their employees
What's Emotional Design about?
Emotional Design (2003) delves into how emotions influence our interactions with everyday objects. It explores the three levels of design – visceral, behavioral, and reflective – and how they affect our perceptions, use, and memories of products. This book reveals the importance of these elements in creating designs that not only function well but also create emotional connections with users.
Who should read Emotional Design?
- Design enthusiasts
- Marketing professionals
- Product developers