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The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

By Eric Ries
18-minute read
Audio available
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries

The Lean Startup (2011) helps start-ups and tech companies develop sustainable business models. It advocates continuous rapid prototyping and focusing on customer-feedback data.

The method is based on the concepts of lean manufacturing and agile development, and its efficacy is backed up by case studies from the last few decades.

  • Anyone interested in entrepreneurship and/or in starting their own company
  • Anyone interested in quick product development and testing
  • Founders, managers and employees in tech companies

Eric Ries is a successful entrepreneur. He co-founded IMVU, a social network that uses 3D avatars. Today he is a sought-after consultant and public speaker.


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