Business Execution for Results summary

Imagine your dream is to build a cathedral. To achieve this incredible goal, would you hire people who simply know how to lay bricks or people who are wholeheartedly committed to building a stunning architectural masterpiece. Probably the latter, right?

After all, having a unifying purpose is essential to forging commitment and building a thriving business. This central motivation is called a core purpose and it’s key to reaching your goals.

Imagine you’ve invested every last drop of your ingenuity into creating a deli that only sells broccoli jam. Your business could be perfectly organized and seamlessly run, but it wouldn’t matter if nobody wants what you’re selling.

So, how do you determine which products will sell? By scanning your environment with a PEST analysis.

If you want to stand out in a crowd, all you’ve got to do is dye your hair pink and spike it into a mohawk. But standing out in the world of business requires a bit more thought.

To do so, you need to identify your value discipline, the thing that makes you different from the competition and guarantees you a leading role in your industry. There are three different value disciplines to choose from and it’s up to you to pick the one that fits you best.

You might be thinking, what’s a good goal to set for your business? Well, it’s actually a difficult question to answer, since words like “good” are quite abstract and can mean entirely different things to different people.

This is precisely why it’s crucial to come up with concrete ways of measuring your business’s progress – and numerical targets are an ideal method. Numbers make progress more tangible and, therefore, easier to monitor.

By now you have some strong strategies for business success, but if you want to reach your BHAGs, you’ll need to be serious about maintaining progress. In that fight, losing focus and wasting time are your biggest enemies – so here are some tactics to overcome them:

First, conducting meetings is central to maintaining forward momentum, as they establish a clear rhythm for your business. While the idea of holding many meetings can be daunting, in general, they give you time to pause and reassess your direction; these regular moments of reflection can quickly become essential to a thriving business.