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Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

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Sandeep Dayal is the managing director of Cerenti, a marketing and business strategy consulting firm. Dayal has 25 years of experience in marketing and branding strategy and has previously worked for McKinsey and Booz Allen Hamilton.

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New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

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Mike Weinberg is a specialist in new business development and sales management. He’s not only a best-selling author, but also a consultant, coach, and speaker. Named as a Top Sales Influencer by Forbes and OpenView Labs, before setting up his consulting practice he was the top producer for three different companies.

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The Sales Advantage (2003) is a practical guide to closing more sales. Based on a popular corporate training program, it offers a step-by-step framework of the sales process, with tools and principles for identifying new prospects and converting them into returning customers.

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Dale Carnegie (1888-1955) was an American writer, lecturer, and developer of courses in self-improvement, salesmanship, and public speaking. He’s also the author of several other business books including the perennial best seller How to Win Friends and Influence People.

Oliver Crom was vice chairman of the board of Dale Carnegie & Associates, Inc., a company that offers corporate training solutions worldwide, from 1958–2011.

Michael A. Crom was chief learning officer at Dale Carnegie Training from 1978–2013 and has been a member of the board since 1992.

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Follow Up and Close the Sale (2020) unpacks the psychology behind why buyers buy and the power of the follow-up to make more sales. It explores tried and true selling techniques for any sales situation, providing tools anyone can use to close the sale.

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Jeff Shore is the founder and president of the sales training provider Shore Consulting Inc. He’s also the author of several books, including Be Bold and Win the Sale, and the host of the popular sales podcast The Buyer’s Mind.

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How to Thrive in the Virtual Workplace (2021) is a guide to working remotely. With tips for both organizations and individuals, it covers everything from the benefits of remote work to steps for implementing it successfully, and the tools and tricks that make it easy.

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Robert Glazer is an author and the founder and CEO of Acceleration Partners, a global affiliate marketing agency with numerous company-culture awards. He’s been named one of Glassdoor’s Top CEOs of Small and Medium Companies in the US, and has been published by the likes of Harvard Business Review and Fast Company. Glazer has also written several best-selling books, including Friday Forward and Elevate.

Mick Sloan is a content and leadership-development manager at Acceleration Partners.

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Sales EQ (2017) explores how sales professionals can leverage the power of human emotion to boost their performance. It outlines the feelings that potential buyers experience and explains how sellers can learn to keep their own emotions in check during the sales process.

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Jeb Blount is a best-selling author, executive advisor, and thought leader on sales and leadership. Forbes magazine has previously named him as one of the world’s top social sales influencers.

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Every Job Is a Sales Job (2019) outlines why the art of selling is integral to your career, regardless of your profession. These blinks explore the benefits of integrating sales techniques into your daily interactions, and explain how to uncover hidden opportunities for selling.

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Dr. Cindy McGovern is a speaker, sales consultant, and the founder of Orange Leaf Consulting. McGovern has provided sales training for hundreds of organizations and individuals, helping companies to boost their bottom line and bring new business through their doors.

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The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.

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David Hoffeld is the CEO and chief sales expert at the Hoffeld Group, a leading sales and consultancy firm. His insightful approach to sales has landed him lecture spots at Harvard Business School and features in the Wall Street Journal, Fast Company, and U.S. News & World Report.

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Bargaining for Advantage (1999) is a guide to becoming a more efficient and intelligent negotiator. Combining insights from negotiation research with tried-and-tested tactics by some of the world’s leading business experts, this is a book for anyone who wants to improve their bargaining skills.

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G. Richard Shell is a management professor at the University of Pennsylvania’s Wharton School and creator of its popular “Success Course.” He lives near Philadelphia.

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Flip The Script (2019) helps you up your sales and negotiation game. Sales is all about the art of persuasion but we all know that nobody likes to feel manipulated. In order to sell your idea or product in today’s world, your buyers need to feel like they’re making that decision on their own terms. Flip The Script provides techniques that allow you to subtly convince anyone that your idea is the right one.

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Oren Klaff is one of the leading experts on sales and negotiation. As an advisor on raising capital and investment funds, his services are in demand in a wide array of industries around the world. His first book, Pitch Anything, has sold over one million copies to date.

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Objections (2019) explores the secrets behind turning around common sales objections. Drawing on insights from both the business world and psychology, it shows how you can transform even the most reluctant prospect into an eager buyer.

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Jeb Blount is the CEO of the international training consultancy Sales Gravy, which helps businesses boost their sales performance and optimize their human capital. In addition to authoring eleven books, including Fanatical Prospecting and Sales EQ , Blount is also a highly sought-after speaker on the topics of sales, customer experience and leadership.

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Elevate (2019) is a manifesto for aspiring high-flyers looking to achieve more. Divided into four core competencies, these blinks provide a wealth of actionable advice on boosting your spiritual, intellectual, physical and emotional performance. Focusing on these areas, Robert Glazer argues, is a guaranteed method for taking your personal and professional life to the next level.

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Robert Glazer is an entrepreneur and best-selling author. He’s the founder and CEO of Acceleration Partners, a global performance marketing agency, and author of the international best seller Performance Partnerships (2017). Glazer is a regular contributor to Forbes, Inc., Thrive Global and Entrepreneur, and the host of the Elevate Podcast.

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Fanatical Prospecting (2015) is full of home truths and tips and tricks designed to help salespeople up their game – it’s the ultimate no-nonsense guide to salesmanship. The message is simple: If you want to make it as a sales superstar, you have to keep your pipeline full of leads. After all, no one’s going to hit a home run if they haven’t even made it up to the plate. Achieving this approach is exactly what these blinks will teach you how to do.

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Jeb Blount is a sales-acceleration consultant with decades of experience on the frontlines of sales. In addition to being a best-selling author, he is a business coach and sought-after motivational speaker. He has been recognized as one of the Top 50 Most Influential Leaders in Sales and Marketing by Top Sales Magazine and one of the World’s Top 30 Social Selling Influencers by Forbes.

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Never Lose A Customer Again (2018) is full of sage advice for businesses seeking to provide superior customer experience. Whether your business is big or small, global or local, author Joey Coleman has got some words of wisdom for you. In addition to explaining why customer experience is so important, he details the many ways it gets overlooked. As Coleman makes clear, understanding the desires, fears and emotions of your customers will allow you to retain them and benefit from their support – and that will pay off in the form of major dividends.

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Joey Coleman is the Chief Experience Composer at Design Symphony, a company focused on creating unique and memorable customer experiences. He’s had a broad range of clients, from NASA to Zappos, and his strategies have been employed by Fortune 500 companies as well as ambitious start-ups.

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Sales Management. Simplified. (2016) takes a critical look at today’s troubled sales departments and offers a comprehensive plan on how to inject energy and vitality into your sales team. It runs through the most common and chronic problems and provides practical advice that any manager can follow to avoid pitfalls and turn a sleepy sales department into a strong and unified team.

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Mike Weinberg, a sales-management and business-development specialist, is a popular speaker and coach. He is also the founder of the consultancy firm The New Sales Coach, as well as the author of the Amazon bestseller, New Sales. Simplified.

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Getting Everything You Can Out of All You’ve Got (2000) is a guide to spotting new opportunities, securing new clients and succeeding, no matter what your area of business. These blinks explain how to make more out of what you already have and how best to use it to your business’s advantage.

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