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Zusammenfassung von Never Get a “Real” Job

Name: Never Get a “Real” Job
Rating: 3.9 (80 reviews)
Author: Scott Gerber

Scott Gerber

How to Dump Your Boss, Build a Business and Not Go Broke

3.9 (80 Bewertungen)

20 Min.

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Entrepreneurship Strategy

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Never Get a “Real” Job
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What’s in it for me? Hands-on advice for those striking out on their own.

Most of us were raised to believe that if we worked hard and went to college, we’d be rewarded with our dream job and the life we’d always wanted. Unfortunately, that’s not always the case.

For most young people graduating from college today, securing any job at all seems to be little more than a dream. And even if they do find something, the paychecks of a typical corporate job will do nothing to help with their mountains of debt.

These blinks encourage you to forget working for the Man. Forget about outdated, traditional business practices and the glut of business books repackaging the same old coaching advice. These blinks offer practical tips and advice that were hard-won through both success and failure in the real world.

So roll up your shirtsleeves and get to work!

In these blinks, you’ll learn:

how good the odds of success are – or aren’t – for start-ups;
how to write a better business plan in a paragraph; and
why Facebook isn’t a marketing panacea.

Entrepreneurship isn’t easy, so it’s best to start out by preparing for the worst.

So you’ve got an idea for a successful business, one that you really believe in. Congratulations!

But no matter how good your idea is, the numbers aren’t great; as the U.S. Small Business Association notes, a third of small businesses fail by their second year, and less than half last four years.

Clearly, you can’t count on success, no matter how good your idea is. In fact, when it comes to starting a business, there’s only one thing you can be certain of – that it won’t be easy. So it’s best to accept that fact and check your expectations before you begin.

First of all, you should accept that you’re guaranteed to fail along the way. But despite what most people think, this isn’t always bad. Analyzing failures teaches you valuable lessons that help you avoid failure in the future.

Also, expect that things will never go according to plan. Successful entrepreneurs know that things change every day, so it’s impossible to predict the future. That’s why they don’t hang their hopes on everything going right according to some “perfect plan.”

Instead, they plan for rock bottom. That means looking at any scenario and imagining its worst possible outcome in order to be prepared for it. To do that, there are four steps that you should take before making any business decision.

Step one is looking at pros and cons in order to assess the risks. Is the best possible outcome so good that it outweighs the risks of the worst? Or are the two more evenly balanced, making the action riskier?

Next, figure out what the consequences will be if things don’t work out. For example, if your business’s financial health could potentially be wiped out in your rock-bottom outcome, you need to realize that ahead of time.

The third step is figuring out whether the thing that you’re considering doing would seem like a good idea at any point in time. If not – if you can imagine yourself regretfully looking back at it as having seemed like a good idea “at the time” – you should definitely think twice before proceeding.

Finally, examine your alternatives. If your number one plan doesn’t work out, what’s next? Could, in fact, plan number two be a better option in the first place?

It may not be as fun as imagining a scenario where everything works out perfectly, but being prepared for every eventuality makes you a more resilient entrepreneur in the long run.

Making the most of what you have will get your start-up up and running.

Let’s face it: when you start a business from scratch, there’s a ton of uncertainty, and you don’t have a lot of knowledge or resources at your disposal. But whining about it is a waste of time. Instead, you need to make the most of what you do know.

Start by showing who you really are. By being authentic in your interactions with customers, you become more relatable, and it makes customers like and respect you. For example, if you’re a sci-fi loving tech person, wear your Star Trek pin when you meet with a client whose computer is on the fritz.

A One-Paragraph Start-Up Plan is a living, lean and actionable business plan.

When you start a new business, everyone typically insists that a crucial first step is a cumbersome, painstakingly detailed business plan. But instead of wasting time on one, you should be focused on building the business itself. For this, you need a practical tool for the real world: a One-Paragraph Start-Up Plan.

A One-Paragraph Start-Up Plan lets you test your ideas by doing, and it creates an action strategy that grows and changes along the way together with your business.

Five big questions can help you make the best decisions about partnering.

Choosing a potential business partner is a tricky business. Some partnerships click, and the business thrives as a result. Others... well, others can be like a bad marriage, or worse.

So just like in a marriage, it’s important to be sure before you commit. There are five important questions you should ask yourself before diving into a partnership.

Entrepreneurs don’t have normal lifestyles – instead, they design their own.

An entrepreneur has freedoms that an employee doesn’t have. On the other hand, an entrepreneur doesn’t get to go home and call it a day at 5:00 p.m.

An entrepreneur’s lifestyle is not a “normal” one because, ultimately, you are your business. It’s a symbiotic relationship where the time you put in is what allows both you and your business to thrive, especially in the beginning. That’s a time when you’ll be at maximum hustle, wearing all the hats there are to wear. Some of these hats will fit, while others might be uncomfortable. Maybe you’re great at budgeting, but cold-calling customers gives you nightmares.

A clean, simple website and the right approach to lunch can give you the entrepreneurial tools of a pro.

You’ve got to make a professional impression – everyone knows this. That’s why businesses spend huge amounts of cash on design, messaging and consultants. A start-up isn’t going to be flush with cash right at the beginning, though. That’s why it helps to know a few savvy tricks that can make you look like a winner without breaking the bank.

It all starts with your website – the most important component of your brand. A website that makes you look like a big fish should be, above all, simple. Quick to load and easy to navigate will beat complicated or beautiful every time, and you don’t need an expert programmer or designer to make that happen.

Effective marketing is targeted and encourages action.

So your business is up and running – now how do you reach out to customers? Social media is a great marketing tool, but contrary to popular belief, just putting your name out there isn’t going to bring in customers.

For that, you need effective marketing to get a well-crafted message out there in a targeted way.

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Worum geht es in Never Get a “Real” Job?

Never Get a “Real” Job (2011) encourages young entrepreneurs to swear off “real” jobs, foregoing the nine-to-five life in favor of taking control of their own lives. Based on real-world experience and observation, it provides a nuts-and-bolts guide to getting it together and starting up.

Wer Never Get a “Real” Job lesen sollte

Young entrepreneurs looking to launch a start-up
People wondering what to do with a great idea
Longtime employees looking for something new

Über den Autor

Scott Gerber is a sought-after speaker and CEO. He’s also the cofounder of the Community Company, an organization that nurtures professional membership communities for global brands. He is also a self-made, expert bootstrapper, hustler and author. His most recent book is 2018’s Superconnector: Stop Networking and Start Building Business Relationships that Matter.

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